In­de­pen­dent plays the ball, not the man

The Star Early Edition - - OPINION & ANALYSIS -

I am deeply dis­ap­pointed by a re­cent “opin­ion” by a se­nior jour­nal­ist, and a guest at Busi­ness Re­port and Per­sonal Fi­nance’s Rag­ing Bulls Awards Cer­e­mony in Sand­ton, Gaut­eng, last week.

Stephen Cranston must have for­got­ten the golden rule of jour­nal­ism ethics and stan­dard, and the prin­ci­ples of ethics and of good prac­tice ap­pli­ca­ble to jour­nal­ists.

May I re­mind you Mr. Cranston, that you are mis­lead­ing your read­ers by not declar­ing the rea­sons for your sar­cas­tic on­slaught on Rag­ing Bulls; why don’t you de­clare that Times Me­dia is the spon­sor of the Morn­ingstar unit trust awards that you claim is the “lead­ing South African unit trust awards”, tak­ing place in early March this year?

In­de­pen­dent is about truth­ful­ness, ac­cu­racy, ob­jec­tiv­ity, im­par­tial­ity, fair­ness and pub­lic ac­count­abil­ity (see Wikipedia) and we ap­ply th­ese val­ues to de­liver news­wor­thy in­for­ma­tion of sub­stance to our read­ers. We play the ball Mr. Cranston, not the man.

Sour grapes. Bad taste. Uneth­i­cal jour­nal­ism. – Adri Senekal de Wet

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