Independent plays the ball, not the man

I am deeply disappointed by a recent “opinion” by a senior journalist, and a guest at Business Report and Personal Finance’s Raging Bulls Awards Ceremony in Sandton, Gauteng, last week.

Stephen Cranston must have forgotten the golden rule of journalism ethics and standard, and the principles of ethics and of good practice applicable to journalists.

May I remind you Mr. Cranston, that you are misleading your readers by not declaring the reasons for your sarcastic onslaught on Raging Bulls; why don’t you declare that Times Media is the sponsor of the Morningstar unit trust awards that you claim is the “leading South African unit trust awards”, taking place in early March this year?

Independent is about truthfulness, accuracy, objectivity, impartiality, fairness and public accountability (see Wikipedia) and we apply these values to deliver newsworthy information of substance to our readers. We play the ball Mr. Cranston, not the man.

Sour grapes. Bad taste. Unethical journalism. – Adri Senekal de Wet