SA de­sign­ers show­cased in France

The Star Early Edition - - NEWS -

THE Ga­leries Lafayette in Paris is cel­e­brat­ing African Art and De­sign with its Africa Now event.

And, as part of the ini­tia­tive, a novel South African ex­hi­bi­tion opened yes­ter­day that will give vis­i­tors to the LE BHV Marais Paris de­part­ment store the chance to ex­pe­ri­ence ar­ti­sanal home and fash­ion items created by 30 South African de­sign­ers across var­i­ous de­sign cat­e­gories, in­clud­ing fur­ni­ture, home ware, dé­cor, ac­ces­sories, fash­ion and beauty.

Julie Hatchuel, the cu­ra­tor and pro­ject di­rec­tor, said the pur­pose of the ex­hi­bi­tion – the first of its kind in Europe – was to help sup­port lo­cal de­sign­ers reach broader au­di­ences. As the Euro­pean mar­ket was dif­fer­ent from the South African one, she wanted to guide de­sign­ers and ac­com­pany them on their jour­ney.

Mandla Sibeko, the di­rec­tor of Art­logic, which was key to driv­ing the pro­ject, said the trade ex­port op­por­tu­nity the ex­hi­bi­tion of­fered was a step in the pur­suit of get­ting high-qual­ity South African prod­ucts into stores and homes world­wide.

The fact that Lafayette had 60 000 vis­i­tors a day meant it was an in­valu­able op­por­tu­nity to ex­pose in­ter­na­tional buy­ers to South African prod­ucts.

The event is on un­til the end of next month. Ear­lier, as­pects of Africa Now in­cluded win­dow dis­plays of work by Nige­rian pho­tog­ra­pher Lakin Ogun Banwo and a gallery ex­hi­bi­tion ti­tled “The Day to Come” which in­cluded work by South African ta­pes­try artist Igshaan Adams. – Val Bojé

CHIC: The up­mar­ket French de­part­ment store Ga­leries Lafayette, which is cel­e­brat­ing African art and de­sign.

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