Youth fly­ing SA lifestyle cul­ture flag

Ris­ing en­tre­pre­neur in­vited by world’s top fash­ion houses

The Star Early Edition - - BUSINESS REPORT - STAFF RE­PORTER

SIYA Bey­ile’s vi­sion has al­ways been to grow his brand glob­ally. With Youth Month be­ing cel­e­brated in South Africa, Bey­ile is fly­ing the flag high in Europe and the US where he will be spread­ing the lifestyle cul­ture of South Africa to the world and par­tic­i­pat­ing in the An­nual Youth Month Busi­ness Con­fer­ence – Meet­ing of the Minds: South Africa’s En­ter­pris­ing Next Gen­er­a­tion in New York.

The young lifestyle in­flu­encer was named one of “Africa’s Most Promis­ing En­trepreneurs: Forbes Africa’s 30 Un­der 30” last year.

Known as The Threaded Man for his fash­ion sense, the 22-yearold has es­tab­lished him­self as a lifestyle en­tre­pre­neur with a strong fol­low­ing and pres­ence on so­cial me­dia.

He has been in­vited by In­ter­na­tional Fash­ion house, Hugo by Hugo Boss, to take part in a num­ber of events in Mi­lan, Florence, Monaco and Paris.

He is on a month-long trip across Europe and the US. He has been post­ing his ex­pe­ri­ences on his so­cial me­dia plat­forms for all to see. The first half of his trip started in Mi­lan with a visit to the Hugo Boss flag­ship store in Gal­le­ria Vittorio Emanuele II, as well as a Hugo by Hugo Boss show­case.

He then trav­elled to Florence to at­tend Pitti Uomo, the world’s most im­por­tant plat­form for men’s cloth­ing, ac­ces­sory col­lec­tions and for launch­ing new projects in men’s fash­ion.

Bey­ile is rep­re­sent­ing South African wear in his stylish ap­parel with out­fits from the in­ter­na­tional Lad­uma Ngx­okolo of the Xhosa-in­spired knitwear brand Max­hosa by Lad­uma.

His next stop will see him ex­pe­ri­ence Paris Men’s Fash­ion Week sched­uled to run from June 21-25 to view de­signs from Thom Browne, Paul Smith and Louis Vuit­ton, among many oth­ers.

“I want to use the plat­form to in­flu­ence African cre­atives to con­tin­u­ously push bound­aries and not lis­ten to any­one who says that it’s not pos­si­ble,” he said.

The sec­ond half of his trip will see Bey­ile meet­ing New York-based bou­tique con­sult­ing firm, Ndosi Strate­gies, to par­tic­i­pate as a key­note speaker at their sec­ond An­nual Youth Month Busi­ness Con­fer­ence – Meet­ing of the Minds: South Africa’s En­ter­pris­ing Next Gen­er­a­tion, which takes place on July 1.

Ndosi Strate­gies in part­ner­ship with Brand South Africa will be bring­ing to­gether a dy­namic and in­flu­en­tial group of South African youth, based in the US and in South Africa.

The group has been se­lected from a va­ri­ety of in­dus­tries, in­clud­ing; fash­ion, STEM, busi­ness, gov­ern­ment, real-es­tate and fi­nance among other pro­fes­sions, to con­vene in New York City to dis­cuss the youths’ role in na­tional and in­ter­na­tional de­vel­op­ment and how en­trepreneur­ship can be used as a tool for eco­nomic growth.

FLY­ING HIGH: Siya Bey­ile is on a mis­sion to spread SA lifestyle cul­ture to the world.

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