SABC isn’t play­ing fair

The Star Early Edition - - LETTERS - Will Car­bis

SADLY, there was an­other hor­rific Protea choke in a ma­jor in­ter­na­tional knock­out cricket tour­na­ment, af­ter go­ing into the com­pe­ti­tion as clear favourites, by be­ing the No 1 ranked na­tional team. Un­til we bravely face up to the real­ity of choke sta­tus and ad­dress it, we will never es­cape that crip­pling psy­che in our na­tional cricket team.

How­ever, the Protea de­ba­cle pales into in­signif­i­cance com­pared to the SABC’s hu­mon­gous broad­cast­ing choke. Or should I say, lack of broad­cast­ing?

The SABC has shame­fully de­clined to broad­cast the ICC Cham­pi­ons Tro­phy in the UK on tele­vi­sion or even its Ra­dio 2000 plat­form.

To say I am fu­ri­ous would be to greatly un­der­state my feel­ings.

Aun­tie SABC has again woe­fully failed in its man­date as a pub­lic broad­caster. It seems to sup­port only soc­cer, with a mas­sive bud­get. Tele­vi­sion view­ers and ra­dio lis­ten­ers who are cricket fans al­ways get the crumbs of the sport­ing pie.

Not only does the broad­caster pro­vide ul­tra-bor­ing fare, crammed with penny-pinch­ing el-cheapo, wall-to-wall re­peat screen­ings, but the sport cov­er­age is pu­trid. I sup­pose the pro­gram­ming man­agers can af­ford to watch DStv and thus never en­dure what we long-suf­fer­ing SABC view­ers have to.

It is ap­palling that cash-strapped view­ers such as pen­sion­ers, who have sup­ported the SABC with a lifetime of li­cence fees and can’t af­ford to sub­scribe to the ex­or­bi­tantly priced, con­tract-en­crypted tele­vi­sion ser­vices, are treated with such dis­dain. For many of us the SABC is, un­for­tu­nately, our sole source of en­ter­tain­ment.

By pro­vid­ing such a mea­gre cov­er­age of mi­nor­ity sports such as rugby, cricket and net­ball, it is also ne­glect­ing a large por­tion of the African pop­u­la­tion, many of whom are po­ten­tial sup­port­ers of the side­lined sport­ing codes. It’s point­less com­plain­ing that there is min­i­mal progress in trans­for­ma­tion in such sports if they get min­i­mal cov­er­age.

I am sure many com­pa­nies would jump at the chance of spon­sor­ing a ma­jor in­ter­na­tional knock­out cricket se­ries on telly which would en­sure huge view­er­ship. Maybe the SABC should con­fer with the Na­tional Cricket Board which could ad­vise them on which com­pa­nies they could ap­proach. Malvern, Joburg

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