Over­all de­cline in SA print mar­ket

The Star Early Edition - - COMPANIES - Sizwe Dlamini

THE OVER­ALL print mar­ket has de­clined since the first quar­ter of the 2016 fi­nan­cial year, with the to­tal busi­ness op­er­a­tions sec­tor show­ing a 14 per­cent year-on-year de­cline.

This is ac­cord­ing to HP manag­ing di­rec­tor David Rozzio, who added that the A3 print­ing port­fo­lio showed a 10 per­cent year-on-year de­crease and was a huge con­cern.

South Africa showed the big­gest de­cline, which was 16 per­cent year-on-year.

In a move meant to re­sus­ci­tate the in­dus­try HP to­day launches its lat­est range of A3 print­ers that fo­cus on se­cur­ing a busi­ness’s op­er­a­tions.

This range is spread across 16 base mod­els with a range of tech­nolo­gies be­ing rep­re­sented.

Rozzio said cus­tomers were look­ing to man­aged print so­lu­tions (MPS) as they con­sol­i­dated the num­bers of smaller print­ers into larger more cost-ef­fec­tive so­lu­tions.

“In the of­fice en­vi­ron­ment, we will see a de­crease in smaller desk­top print­ers as they will evolve into de­part­men­tal print­ers.

“How­ever, reg­u­la­tions will dic­tate that a hard copy is still re­quired,” he said.

Asked where the tech­nol­ogy in­no­va­tion came from, Rozzio said: “Com­mer­cial and con­sumer worlds blend­ing into mil­len­nial ex­pec­ta­tions and be­hav­iours, mo­bil­ity and se­cu­rity, ev­ery­thing-as-a-ser­vice and of course, blended re­al­ity.”

Grow its share

The com­pany aimed to grow its share in the of­fice en­vi­ron­ment and, ac­cord­ing to Rozzio, HP was con­stantly rein­vent­ing it­self in the mar­ket to reignite the con­sumer with a fo­cus on mo­bile and af­ford­abil­ity.

“As the print­ing and copier spa­ces col­lide, we have the op­por­tu­nity to dis­rupt a mas­sive mar­ket, cur­rently dom­i­nated by copier com­pa­nies.

“We’re rein­vent­ing print­ing with a truly dif­fer­en­ti­ated port­fo­lio that pro­vides cus­tomers with low costs, eas­ier ser­vice­abil­ity, and the most se­cure print­ers in the in­dus­try.”

Cy­ber­crime, in­ter­nal breaches, com­pli­ance in­fringe­ment and more can hurt a busi­ness. In ad­di­tion to ex­pen­sive fines and law­suits, a se­cu­rity breach can re­sult in a dam­aged rep­u­ta­tion and loss of rev­enue.

Due to the grow­ing so­phis­ti­ca­tion and per­se­ver­ance of cy­ber crim­i­nals, net­work fire­walls are prov­ing to be in­suf­fi­cient se­cu­rity mea­sures.

Or­gan­i­sa­tions need to for­tify their end­points be­hind the fire­wall, in­clud­ing net­work print­ers.

Asked if cy­ber­crime would have an ef­fect on de­mand Rozzio said: “We don’t see an up­take or less de­mand due to cy­ber at­tacks directly linked at this stage.

“Now we see a need for re­newal of plat­forms to en­sure lat­est se­cu­rity fea­tures are em­bed­ded.”

He said all de­vices con­nected to a net­work could be a threat and needed to be se­cured. – sizwe.dlamini@inl.co.za

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