Pro­mot­ing youth devel­op­ment through busi­ness ex­per­tise

The Star Early Edition - - NEWS - NOKUTHULA ZWANE

YOUNG peo­ple have the op­por­tu­nity to be mo­ti­vated by the Step Up 2 a Start Up pro­gramme, which was of­fi­cially launched on Thurs­day night.

The pro­gramme cel­e­brates youth en­trepreneur­ship.

Primes­tars Mar­ket­ing, along with Min­is­ter of Small Busi­ness Devel­op­ment Lindiwe Zulu, Gaut­eng Pre­mier David Makhura and in­ter­na­tional busi­ness­man and au­thor Robert Kiyosaki, launched the fourth an­nual youth en­trepreneur­ship project.

Ma­tric pupil and win­ner of the Step Up 2 a Start Up pro­gramme in 2014, Sipho Mlambo, 17, said the ex­pe­ri­ence of the youth en­trepreneur­ship pro­gramme had been great, and the in­ter­ac­tion with var­i­ous com­pa­nies had been an amaz­ing ex­pe­ri­ence.

“I got to learn new in­for­ma­tion and I over­came dif­fer­ent chal­lenges,” said Sipho.

The young en­trepreneur re­cently wrote a book called Don’t Seek Mo­ti­va­tion, Be the Mo­ti­va­tion.

“I wrote a book be­cause I was mo­ti­vated by what I was ex­pe­ri­enc­ing in life. I re­alised that some­times we fail in life not be­cause we al­low things to put us down but be­cause we don’t al­low our­selves to go out there and live our dreams,” he said.

Sipho told The Star that he didn’t have a priv­i­leged back­ground as he was raised by a sin­gle par­ent, Baw­inile Mlambo, who has sup­ported him through his journey of in­cu­bat­ing en­tre­pre­neur­ial ideas.

The highly mo­ti­vated teen said he was in­spired by en­trepreneurs such as Gareth Cliff.

Primes­tars Mar­ket­ing di­rec­tor Martin Sweet said: “Sus­tain­able eco­nomic devel­op­ment is only pos­si­ble through small busi­ness devel­op­ment and new ven­tures cre­ation, and not enough young peo­ple are en­ter­ing the en­tre­pre­neur­ial space, which will be the lifeblood of job cre­ation mov­ing for­ward.

“We have it in our hands to build the great­est and most pros­per­ous so­ci­ety in his­tory, but this is only achiev­able if we as lead­ers en­able the ac­cel­er­a­tion of lo­cal start-ups.”

Zulu, ad­dress­ing more than 300 guests, un­der­lined that the De­part­ment of Small Busi­ness was look­ing at a part­ner­ship with the De­part­ment of Ba­sic Ed­u­ca­tion to get in­volved with en­light­en­ing learn­ers about small busi­ness devel­op­ment.

“I be­lieve that in or­der for our young peo­ple to un­der­stand the econ­omy of South Africa, we shouldn’t have to wait for them to be chief ex­ec­u­tives of com­pa­nies,” she said.

The launch of Step Up 2 a Start Up had more than 300 guests in at­ten­dance, in­clud­ing gov­ern­ment of­fi­cials, and spon­sors Stan­dard Bank, Sa­sol, the MTN SA Foun­da­tion and Uber.

The pro­gramme aims to in­stil a cul­ture and mind­set of en­trepreneur­ship and wealth cre­ation in the youth of South Africa, ac­cord­ing to Sweet.


Not enough young peo­ple en­ter­ing en­tre­pre­neur­ial space

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