Favourite makes hop­ping re­turn

The Star Early Edition - - OPINION & ANALYSIS -

SODASTREAM is mak­ing a come­back by at­tract­ing lager drinkers into home brew­ery. They’re look­ing to form a beer part­ner­ship that will push its car­bon­ated wa­ter ma­chines into Bri­tish homes again.

Chief ex­ec­u­tive Daniel Birn­baum re­vealed that the com­pany is in dis­cus­sions with po­ten­tial part­ners that will pro­vide liq­uid beer con­cen­trates to pair with its ma­chines in the next 12 months. This comes af­ter tri­als in coun­tries such as Ger­many, Switzer­land and Aus­tria saw SodaStream of­fer con­cen­trates that cre­ated a 5 per­cent lager with its ma­chines.

Birn­baum said that it is a lot quicker and eas­ier and at the end a higher-qual­ity prod­uct to do home brew­ing with SodaStream than it is to go ahead and do your own ex­ist­ing home brew­ing the way you do it right now.

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