Cross-bor­der busi­ness is an op­por­tu­nity for dig­i­tal en­trepreneurs

The Star Early Edition - - OPINION&ANALYSIS - Nunu Nt­shingila

REACH­ING cus­tomers in new coun­tries is no longer the sole pre­serve of big and ex­pe­ri­enced com­pa­nies. Dig­i­tal tech­nolo­gies en­able busi­nesses of all sizes to be multi­na­tional and un­lock the door to cross-bor­der and in­ter­na­tional trade.

Just in Africa alone, small busi­nesses can tap into an ex­port mar­ket of 1.2 mil­lion peo­ple.

To have a last­ing eco­nomic im­pact, cre­ate more jobs and en­hance Africa’s over­all com­pet­i­tive­ness, start-ups and small com­pa­nies need to pros­per and take full ad­van­tage of the pos­si­bil­i­ties of dig­i­tal tech­nolo­gies to im­prove their ef­fi­ciency and pro­duc­tiv­ity, as well as to reach cus­tomers and make sales be­yond borders.

Hav­ing worked with so many fan­tas­tic small com­pa­nies dur­ing my time at Face­book, I know there’s a huge op­por­tu­nity for SMEs to reap the re­wards of con­nect­ing with more and more peo­ple in dif­fer­ent coun­tries. More than 1 bil­lion peo­ple on Face­book are con­nected to a busi­ness out­side their own coun­try.

How Africa’s SMEs can suc­ceed and grow is a cen­tral con­cern for us at Face­book. We mea­sure our suc­cess by our abil­ity to cre­ate more value for the econ­omy as a whole.

At the heart of this lies our work with small busi­nesses, par­tic­u­larly those ex­cit­ing com­pa­nies who are in­no­vat­ing, grow­ing and con­tribut­ing so much to the con­ti­nent. Nunu Nt­shingila is the re­gional di­rec­tor of Face­book Africa.

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