Smart­phone sales hit new record for sec­ond quar­ter

The Star Early Edition - - OPINION&ANALYSIS - Josie Cox

MORE smart­phones were sold glob­ally dur­ing the three months to the end of June than dur­ing any other sec­ond quar­ter on record, new fig­ures re­veal.

Global smart­phone de­mand to­talled 347 mil­lion units dur­ing the three months, up 4 per­cent from the same pe­riod a year ear­lier, par­tic­u­larly helped by ro­bust ap­petite for new prod­ucts in emerg­ing parts of Asia as well as cen­tral and east­ern Europe.

Re­searchers at Ger­many’s Ge­sellschaft für Kon­sum­forschung (GfK), who com­piled the fig­ures, said that over­all the value of the mar­ket grew by 9 per­cent year-on-year, due to the ris­ing av­er­age sales price of in­di­vid­ual smart­phones.

“The record de­mand for smart­phones in the sec­ond quar­ter of this year shows that, de­spite sat­u­ra­tion in some mar­kets, the de­sire to own a smart­phone is a world­wide phe­nom­e­non,” said Arndt Po­lifke, global di­rec­tor of tele­com re­search at GfK.

“Man­u­fac­tur­ers are max­imis­ing all their cre­ativ­ity to en­sure their lat­est de­vices are ir­re­sistible,” he added. – The In­de­pen­dent

Newspapers in English

Newspapers from South Africa

© PressReader. All rights reserved.