Lux­u­ri­ous lodg­ing with­out borders

Town Lodge Wind­hoek soon to join the fam­ily

The Star Early Edition - - COMMERCIAL FOCUS - Sizwe Dlamini

THE TOWN Lodge brand will wel­come its 13th fam­ily mem­ber in the third quar­ter of this year when the 147room Town Lodge Wind­hoek opens its doors to guests.

This ex­cit­ing new ho­tel in Namibia is part of the City Lodge Ho­tel’s Group’s tar­geted ex­pan­sion into se­lected cap­i­tal city des­ti­na­tions in east and south­ern Africa.

The first Town Lodge was opened by the group in 1990 in Bel­lville in the West­ern Cape and the brand has since de­vel­oped a strong niche for it­self in the busi­ness and leisure travel mar­kets.

Town Lodge was de­vel­oped as a se­lected ser­vices twostar brand three decades ago to meet the grow­ing need for qual­ity ac­com­mo­da­tion in this seg­ment of the mar­ket of­fer­ing great value for money in ideal lo­ca­tions.

To­day there are 12 Town Lodge ho­tels sit­u­ated in: Bel­lville, Ge­orge (West­ern Cape), Isando (ad­ja­cent to Or Tambo Air­port), Menlo (Pre­to­ria), Midrand, Rood­e­poort and Sand­ton, Nel­spruit, Polok­wane, Port El­iz­a­beth, Gaborone (Botswana) and Nairobi (Kenya).

Each of these ho­tels is sit­u­ated in lo­ca­tions that pro­vide guests with ex­cel­lent ac­cess to ma­jor road net­works, shop­ping and en­ter­tain­ment cen­tres, busi­ness dis­tricts and air­ports.

This means that they are per­fect for both busi­ness and leisure trav­ellers.

When the Town Lodge con­cept was de­vel­oped, the idea was to of­fer ho­tel ac­com­mo­da­tion with slightly smaller rooms and slightly fewer ser­vice of­fer­ings and fea­tures than the flag­ship City Lodge brand.

This was to dif­fer­en­ti­ate be­tween the of­fer­ings.

To­day’s Town Lodge of­fers a wide range of great fa­cil­i­ties and fea­tures, such as su­perb English and Con­ti­nen­tal break­fasts, an evening bar ser­vice, maxi show­ers, am­ple bed­rooms, free park­ing, swim­ming pools and re­li­able, fast wifi.

For groups book­ing four rooms or more on Fri­day, Satur­day or Sun­day nights, Town Lodge can of­fer even greater value through the hard-to-beat Team Scheme week­end spe­cial.

Then there is also the Spouse on the House week­end spe­cial rate for cou­ples stay­ing on Fri­day, Satur­day or Sun­day nights.

Town Lodge has built an ex­cel­lent rep­u­ta­tion as a South African brand with Town Lodge Port El­iz­a­beth win­ning the 2016 Lilizela Tourism Award in the two-star cat­e­gory.

With Town Lodges in Botswana and Kenya, the brand has grown its pres­ence be­yond South Africa’s borders and the up­com­ing open­ing of Town Lodge Wind­hoek will fur­ther en­trench Town Lodge as an African brand.

GRAPHIC: SUP­PLIED

An artist’s im­pres­sion of Town Lodge Wind­hoek.

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