No-go with ‘opt­ing out’

The Star Early Edition - - NEWS - Craig Stra­chan

THE DI­RECT Mar­ket­ing As­so­ci­a­tion of South Africa runs the na­tional di­rect mar­ket­ing “opt-out” list. I have been on that list for a num­ber of years.

About a month ago, I got a di­rect mar­ket­ing ad­vert from DMASA (mar­ket­ing their events) – this de­spite be­ing on the na­tional opt-out list that they man­age.

So I un­sub­scribed. And then I re­ceived an­other ad­vert. Noth­ing seems to get me off their list. I have since re­ceived a few mar­ket­ing e-mails from them.

As per sec­tion 45(4) of the Elec­tronic Com­mu­ni­ca­tions and Trans­ac­tions Act (Act 25 of 2002), I no­ti­fied them that I did not wish to re­ceive any fur­ther com­mu­ni­ca­tion, but I am still on the list. I e-mailed info@dmasa.org.za as well as the ex­ec­u­tive di­rec­tor and re­ceived no re­sponse.

DMASA are ig­nor­ing their own opt-out data­base. As I mailed you, an e-mail ar­rived from DMASA: “Your e-mail ad­dress has been re­moved from DMASA mail­ing lists.” Let’s hope and see.

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