No-go with ‘opting out’

THE DIRECT Marketing Association of South Africa runs the national direct marketing “opt-out” list. I have been on that list for a number of years.

About a month ago, I got a direct marketing advert from DMASA (marketing their events) – this despite being on the national opt-out list that they manage.

So I unsubscribed. And then I received another advert. Nothing seems to get me off their list. I have since received a few marketing e-mails from them.

As per section 45(4) of the Electronic Communications and Transactions Act (Act 25 of 2002), I notified them that I did not wish to receive any further communication, but I am still on the list. I e-mailed info@dmasa.org.za as well as the executive director and received no response.

DMASA are ignoring their own opt-out database. As I mailed you, an e-mail arrived from DMASA: “Your e-mail address has been removed from DMASA mailing lists.” Let’s hope and see.