The Star Early Edition

MARRIOTT EXPANDS IN AFRICA

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HOTEL group Marriott Internatio­nal said on Friday that it had signed three new deals across North and West Africa, reinforcin­g its commitment to expanding its presence on the continent. The new agreements – announced on the sidelines of the Forum de l’Investisse­ment Hôtelier Africain in Marrakech, Morocco, aimed at driving investment into tourism in the region – highlight the company’s growth in Morocco and Ghana, while marking its debut in Liberia. “New and establishe­d markets across North and West Africa continue to present us with immense opportunit­ies to further enhance and diversify our portfolio in the continent,” Marriott Internatio­nal chief developmen­t officer for Middle East & Africa Jerome Briet said. “The new deal signings further strengthen our robust developmen­t pipeline, which is a result of our longestabl­ished presence in Africa and the trust owners have in Marriott Internatio­nal and our compelling portfolio of diverse brands.” Marriott Internatio­nal is on track to expand its footprint in Africa to 200 hotels by the end of 2023 and the North and West Africa regions play a pivotal role in its overall growth strategy for the continent. In North Africa, the company currently has 30 hotels and more than 10 000 rooms in its portfolio and with a robust pipeline in place expects to grow its portfolio by 60 percent by the end of 2023. In West Africa, Marriott expects to grow its current footprint by 75 percent.

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