‘MOO LOVE’ APP FOR COWS

COWS AND BULLS searching for “moo love” now have a mobile app to help their breeders. A UK farming start-up introduced a Tinder-style app, Tudder, that lets farmers find breeding matches by viewing pictures of cattle with details of their age, location and owner. Users hear a mooing sound as they swipe – right to show they’re interested or left to reject possible matches. Hectare, which designed the app, says it “seeks to unite sheepish farm animals with their soulmates”. Selling animals using social media can speed up a process that often involves transporting animals long distances for breeding. “Tudder is a new swipe-led matchmaking app helping farm animals across the UK find breeding partners in the quest for moo love,” according to the Apple app store. Farmers that swipe right on an image of a cow are directed to Hectare’s livestock-buying website. I Bloomberg