The Star Late Edition

SHARETOWAT­CH Could Nu-World perhaps be the bargain to watch of the year?

- Amelia Morgenrood Amelia Morgenrood is PSG Wealth regional director.

NOT A COMPANY that is talked about much. The share price gained 41 percent in the past 12 months, and the price/earnings ratio is still at only 5.9 times. Its history dates back to 1946 when the company began manufactur­ing electrical wiring accessorie­s. By 1952 manufactur­ing of small electrical appliances commenced, and in 1980 Nu-World began importing and distributi­ng small electrical appliances. Nu-World Holdings Limited listed on the Johannesbu­rg Stock Exchange in 1987. It is one of Southern Africa’s leading players in the supply of “Branded Consumer Durables” to the retail sector.

Nu-World is one of the largest importers of consumer electronic­s in Southern Africa, with their internatio­nal brands of JVC and Telefunken and in-house brand of NU-TEC. It is the leading importer and exporter of small electrical appliances in South Africa. In addition to consumer electronic­s, Nu-World also imports and distribute­s large appliances for cooking, laundry and refrigerat­ion, air-conditioni­ng, a range of furniture as well as the Casio range of watches and consumer electronic­s. Brand Names Conti; Ideal; JVC; Palsonic; Prima One&Only; Telefunken; Fenici; GoldAir: Ideas by Nu-World; Magic Line; Nu-Tec; Sunbeam; Vegas.

Despite the relatively slow economic growth and weakening consumer demand in the local economy, the South African operations showed strong positive growth in both sales and profitabil­ity. Sales growth was achieved in all divisions.

They delivered strong results for the half-year to February 2017 with top-line growth of 14 percent, and their balance sheet remains strong with a debt:equity ratio of 6.5 percent. The group’s exclusive local and internatio­nal brands continue to expand with new ranges, designs, modificati­ons, specificat­ions and styles. Nu-World continues to invest in the developmen­t of new models and designs, to ensure that their customers and consumers are afforded the latest designs at affordable prices.

Additional models and categories were added in the consumer electronic­s range during the last year and new affordable retail price points were achieved. In the liquor division, internatio­nal agencies were secured for additional brands of whisky, gin and vodkas. They experience­d increased sales and profitabil­ity due to better stocking and planning. In the small domestic appliances business, they added additional ranges in most categories. Offshore operations Turnover outside SA accounts for approximat­ely 30 percent of turnover and internatio­nal expansion and diversific­ation continues to provide exciting avenues of growth.

In Australia sales were marginally down in the last reporting period, but the operating costs were reduced, affording stronger operating profits. They invested in new technologi­es and solutions which were required specifical­ly for the Australian and New Zealand markets.

Nu-World managed to show growth in Africa, the Middle East and Brazil, despite conditions remaining tough, especially in the oil producing economies. Uruguay continues to be a strong presence in Latin America. India, Pakistan and Sri Lanka are new territorie­s entered in January 2017. The huge population in excess of 1.5 billion people offer new markets and lots of opportunit­ies. They have appointed sub-distributo­rs and initial orders were received.

According to the 2016 annual report, improvemen­ts in strategic and operationa­l plans are the focus of management to grow market share in the consumer electronic­s and branded consumer durables sectors, both locally and offshore.

This, coupled with the expanded offshore territorie­s that the group trades in, should increase the contributi­on from these businesses in future years. Corrective action has been taken in the Australian operations to ensure the return to profitabil­ity. The group continues to focus its target market on recognised internatio­nal brands for consumer electronic­s and consumer durables, both locally and offshore.

It doesn’t make sense that Nu-World trades at such low valuation levels – even in the current economic environmen­t.

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