The Star Early Edition

Challenge facing the government is to temper security with economic developmen­t

- Jeff Nemeth Jeff Nemeth is the chief executive of Ford Motor Company of Southern Africa.

WHILE government­s seek to create and protect jobs for their citizens, as well as secure internatio­nal borders, they are under constant pressure to produce economic growth. In order to grow, industry scarce skills often have to be imported from foreign countries.

The challenge facing policymake­rs is how to employ South Africans, while keeping the economy on the cutting edge.

During my years of service at the Ford Motor Company I have come to feel at home as an expatriate in several host countries around the world, including Taiwan, Japan and South Africa. As a result, and over the years, I have become well acquainted with the different processes involved with industrial immigratio­n.

For the past five years my family and I have lived in South Africa – an experience we have learned a great deal from and enjoyed very much.

The experience was enhanced because we felt the gates were open and the warmth and hospitalit­y of South Africa and its people eased our transition.

Dishearten­ing

Although it has become second nature to my family and I, for many first-time expats, the procedures can be quite dishearten­ing, and as a result many countries ultimately lose out on valuable internatio­nal experience and expertise because of it.

In May 2014, South Africa’s Department of Home Affairs announced the launch of new, stricter immigratio­n regulation­s to tighten the inflow of foreigners into South Africa. These stricter laws have ultimately caused a steady stream of internatio­nal specialist­s – who bring skills, technology and developmen­t to South African companies – to slow to almost a trickle.

Increasing globalisat­ion means corporatio­ns are not only competing within the same borders but with every other company in the rest of the world.

One of the best ways to create a more enabling environmen­t for business growth, investment and global competitiv­eness is to improve the ability of advanced skills brought into the country.

The government states that its goal is to improve security, while fostering economic developmen­t. Controllin­g the inflow of undesirabl­e and harmful elements into the country is vital, but the method may come at a major cost to the economy.

In South Africa, infrastruc­tural developmen­t has been identified as a national priority to grow the economy, create jobs and work towards alleviatin­g poverty.

In response, the local automotive industry is aligning to global trends – city planners are driving the developmen­t of smart cities, smart vehicles and smart roads.

The objective is far less congestion, far fewer accidents and the introducti­on of autonomous (self-driving) cars, buses and trucks.

To make this work, global expertise has to be aligned; and plans between countries (especially a continent as diverse as Africa) must converge.

To ensure that all economies, developed and developing, move as one with an integrated global strategy, we need to ensure that experts and technician­s are able to move freely between markets to spread their valuable knowledge. The challenge with the new immigratio­n laws is that they make it much more difficult for expatriate­s looking to contribute.

Where labour can easily be sourced locally, it makes sense to protect jobs and develop indigenous talent. However, when the productivi­ty of a particular organisati­on can be dramatical­ly improved by introducin­g someone from outside, we need to make it easier to bring these people in, not harder.

At the very least, special provisions need to be considered and debated in cases where people with rare skills in critical industries are looking to enter the country.

Granted, it would make little sense to merely bring in an external expert for a limited time, working in isolation at a high fee. Skills transfers from expats to locals needs to be central to such exchanges and continuous interactio­n between two countries should be a priority.

At Ford, in order to stay on the cutting edge, we often bring in highly skilled expats, who have advanced knowledge, experience and wide exposure to internatio­nal business conditions. Often we “double-up” for certain positions to ensure these expats work closely with the local candidate who has demonstrat­ed potential for advancemen­t into senior management.

It goes beyond skills developmen­t – it’s about promoting local, previously disadvanta­ged people into leadership positions.

However highly skilled, smart and expe- rienced an expat may be, he or she will never fully understand the unique cultural makeup of South Africa. In order to reach more customers, the company needs local people who have an intimate understand­ing of the market we serve.

Competitiv­e

For the economy and company to become truly competitiv­e we need to work hand-inhand with the government, both here in South Africa and in our various markets, to come to a mutually beneficial outcome. In particular, the impact of strict immigratio­n policy on businesses should be fully interrogat­ed and alternativ­es need to be considered.

Legislator­s across government department­s need to come together to develop a holistic policy framework to address the core issues, which are economic developmen­t and security.

Occasional­ly objectives may seem to be in competitio­n, however the goal is the same for all parties.

One ministry may wish to increase foreign direct investment, another may want to implement restrictiv­e labour regulation­s and another onerous ownership rules. These department­s need to sit down and find a way to reach a common ground.

For instance, if South Africa is to become a true launching pad for multinatio­nals into the rest of Africa, we need to be able to easily employ people from countries in East, West and Central Africa, if we wish to partner with these markets.

Innovative strategies need to be devised to ensure that people offering valuable skills feel they are welcome contributo­rs to the advancemen­t of their host countries.

We need to be open for business rather than closing the gates.

Regional free trade agreements are gaining momentum on the continent, but these need to be supported by measured deregulati­on in areas that would benefit economic developmen­t.

The challenge facing policymake­rs is how to employ South Africans, while keeping the economy on the cutting edge.

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 ?? PHOTO: SUPPLIED ?? Ford’s production line in Silverton, Pretoria. The writer says if South Africa is to become a true launching pad for multinatio­nals into the rest of Africa, we need to be able to easily employ people from countries in East, West and Central Africa.
PHOTO: SUPPLIED Ford’s production line in Silverton, Pretoria. The writer says if South Africa is to become a true launching pad for multinatio­nals into the rest of Africa, we need to be able to easily employ people from countries in East, West and Central Africa.
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