The Star Late Edition

Series 3 Apple Watch turns its user into a regular Dick Tracy

- Stephen Nellis

MORE than two years after releasing the Apple Watch, Apple Inc has finally been able to replicate 1940s comic strip technology, an advance that analysts say will spur sales.

The Series 3 of the Apple Watch, released on Tuesday along with the much-anticipate­d iPhone X, features wireless LTE connectivi­ty. That means customers will be able to make phone calls or send text messages from the watch without needing to have an iPhone nearby, as they do with earlier models.

The ability to make calls with a wristwatch has captured the imaginatio­n of tech enthusiast­s at least since it was prominentl­y featured in Dick Tracy, the comic about a private detective who, starting in 1946, used calls from his wrist to help bust bad guys.

“This has been our vision from the beginning,” chief operating officer Jeff Williams said at the launch event.

“Now you can go for a run with just your watch and still be connected. It’s really nice to know you can be reached if needed.” Connectivi­ty Samsung Electronic­s has sold smart watches with mobile data connectivi­ty since 2014, but the first devices were bulky and suffered from poor battery life, because the data connection consumed extra power. They also require a separate phone number.

Apple claims its new Series 3, on the other hand, will have up to 18 hours of battery life and is just a fraction of a millimetre thicker than its previous Series 2. And it will have the same phone number as a customer’s iPhone.

Analysts generally believe the new connectivi­ty could ignite sales, though there is little consensus as to how much.

At $399 (about R5 200), the new watch is only slightly more expensive than the previous model, the $329 Series 2, which introduced standalone GPS capability. That $70 extra buys much more useful capabiliti­es – including the ability to stream music from Apple Music.

But the new Apple Watch still requires owners to have an iPhone for the initial set-up, which Fitbit believes leaves it ample market room to sell wearable devices that work with all phones, not just iPhones. – Reuters

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