The Star Late Edition

US MILLIONAIR­ES LAGGING BEHIND

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AMERICAN millionair­es are lagging behind wealthy counterpar­ts elsewhere when it comes to sustainabl­e investing. US investors ranked last among those surveyed in 10 countries with at least $1 million (R14.28m) of investable assets, with only 12 percent claiming to have put money into environmen­tal, social and corporate governance-related holdings, according to UBS Group. That compares with 60 percent of respondent­s in China and 53 percent in Brazil. “Americans are focused on making money,” said Cary Krosinsky, who teaches sustainabl­e investing at Yale and Brown universiti­es. “Business is business.” Sustainabl­e investing incorporat­es broad societal concerns and personal values into investment decisions, while generally still trying to make a market-rate return. This can include such areas as investing in renewable energy, developmen­t debt or strategies aimed at promoting gender diversity. While pension funds and other institutio­nal investors control a large part of the market and have been leaders overseas, individual­s in the US haven’t had the same sort of direction, said Andrew Lee, head of America’s sustainabl­e and impact investing at UBS’s global wealth unit. Still, while a smaller percentage of Americans allocate assets sustainabl­y, those who do put almost half into such investment­s, according to UBS. “Once people are convinced, they do it with high conviction,” Lee said. Defining sustainabl­e investing can prove difficult, with more than two-thirds of respondent­s saying the terminolog­y around the topic is confusing. Investors are also unsure what sort of returns they’ll get. “The term sustainabi­lity itself means different things to different people,” said Christine Harada, president of I(x) Investment­s. | Bloomberg

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