Kojo Baffoe
I’m a writer, entrepreneur & content architect. I speak… But at heart I’m a storyteller. I’m interested in people’s stories in different spaces, in different facets.
1. WHAT GETS YOU UP IN THE MORNING? My family, my dreams and my goals. These are intertwined. The lifestyle I desire for my family and the legacy that I want to leave for my children, my family and my community. On a micro level, getting my children to school every morning. 2. WHAT WOULD YOU DEFINE AS A PIONEERING SPIRIT? I would say it is the willingness to keep pushing every day, even when you have been on the end of rejection daily. It is about forging forward, staying motivated and repeatedly committing to your chosen path, despite the challenges. It is about consciously and constantly defining what success looks like, for you. It is about choosing your life while recognising that we do not live as islands, in isolation. It is about not giving up and doing what you feel is right, even when afraid or doubtful. It is about being naturally curious and embracing life’s moments.
3. WHEN AND WITH WHOM WAS THE BEST CONVERSATION YOU’VE EVER HAD OVER COFFEE? There have been many but the most recent, that had a profound impact, was last Christmas. It was the longest time that I have spent with my father in years, when he came to visit. We spent hours sitting on the patio chatting about business, life and Africa’s past and future over multiple cups of coffee. 4. WHAT ABOUT COFFEE DO YOU THINK MIRRORS LIFE? I believe that life is an accumulation of moments. Connecting those moments is a thread that is our lives. We fill in the bits between moments with more moments. Each one different, each one a particular context, each one enriching. Coffee is a series of cups, each infused with our spirit and our moments. How it tastes, how it feels, how we feel is influenced by our life’s moments and the context. 5. WHO IS YOUR STYLE ICON? I’ve always admired Tom Ford just because I love a good Tom Ford suit. One day I would like to call in to the Tom Ford store and ask them to deliver x, y and z suits to my hotel. Another person is Pharrell just because he embraces the different aspects of who he is, and I try to do the same thing in my life, maybe on a different scale. What I admire about him is that he does what he feels works for him. I tend to draw from different people, in different spaces, with different stories. I interact with different clothing brands. So what I’ll do is tap into the story and because the story is reflected in the style or the item, that’s how I buy into things.