Back to your roots

Sta-Sof-Fro has been a STA­PLE HAIR CHOICE for decades. We pay homage to the brand that strives to man­tain our NAT­U­RAL HAIR.

True Love - - Content - By MBALI SOGA

Sta-Sof-Fro is a trusted hair brand in Africa and has earned it­self a loyal fol­low­ing over the years, thanks largely to the care­ful at­ten­tion the com­pany has in­vested into test­ing and for­mu­lat­ing its prod­ucts. The science be­hind the in­gre­di­ents ad­heres to a strict com­mit­ment: to pro­vide the best in the in­dus­try.

To date, Sta-Sof-Fro of­fers a va­ri­ety of prod­ucts to en­sure that it caters for the ev­er­chang­ing needs of modern women. The rich her­itage be­hind Sta-Sof-Fro makes it a pre­ferred hair­care brand for women, be it to en­hance braids, blow outs, dread­locks, dyed or re­laxed hair.

In 1973, two reg­is­tered phar­ma­cists in the USA, Cor­nell McBride and Thur­man McKen­zie, started M&M Prod­ucts in At­lanta, Ge­or­gia. Their pur­pose was to cre­ate a prod­uct for the African Amer­i­can mar­ket that would style the Afro – ev­ery­one knows that af­ter comb­ing out your ’fro, it shrinks back.

Sta-Sof-Fro al­lowed you to keep your hair length, while giv­ing it a healthy sheen. The range was the first of its kind to ac­tu­ally soften nat­u­ral black hair and, in so do­ing, make it more man­age­able – as op­posed to straight­en­ing it. This gave black peo­ple the con­fi­dence to show off their big manes. The suc­cess of M&M Prod­ucts was phe­nom­e­nal. De­mand ex­ceeded pro­duc­tion and within a few years, McBride and McKen­zie ex­panded their of­fer­ing, mak­ing theirs one of the fastest-grow­ing com­pa­nies around.

By the late ’70s, the emer­gence of the curly perm took the African Amer­i­can mar­ket by storm, and once again Sta-Sof-Fro was the pre­ferred prod­uct for man­tain­ing per­fect coils. M&M Prod­ucts be­came mar­ket lead­ers in the USA and Europe.

But in 1988, the own­ers of M&M Prod­ucts sold the in­ter­na­tional busi­ness and in 1989 put their do­mes­tic di­vi­sion up for sale; that’s how it be­came a part of John­son Prod­ucts. But, like a phoenix ris­ing from the ashes, 1995 saw M&M Prod­ucts re­turn to At­lanta and to black hair­care.

Owned by a large family group, M&M Prod­ucts have fully es­tab­lished their busi­ness in the UK and South Africa. Sta-Sof-Fro is still as good as it was. And so the great legacy con­tin­ues...

Re­mem­ber this iconic ad­vert? It fea­tured a man and woman look­ing happy with their per­fectly coiled perms.

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