BRAND MAT­TERS

Did you know that your so­cial me­dia pages rep­re­sent your personal brand? Now start work­ing at at­tract­ing new em­ploy­ers.

True Love - - Inspiration -

So­cial me­dia is changing the way busi­ness works. In­creas­ingly, com­pa­nies look to so­cial me­dia trends to help them re­cruit new ta­lent, so it’s es­sen­tial to cul­ti­vate a great personal brand. Ca­reer coach Ash­leyanne Spencer-Smith gives tips on how to build your on­line pro­file.

1. Iden­tify your val­ues: What are the things you stand for, no mat­ter what? What are your pet peeves – the things that ir­ri­tate you if they aren’t done right? An­swer these ques­tions to help you pin­point what you value.

2. Pro­mote your strengths: What is it that you do bet­ter than oth­ers? Are you a fast learner, or can you recall in­for­ma­tion at the drop of a hat? Put these points out there on your so­cial me­dia pages, so po­ten­tial em­ploy­ers can have a bet­ter un­der­stand­ing of what you have to of­fer.

3. Ask for feed­back: Ap­proach friends, fam­ily and em­ploy­ers for feed­back on your char­ac­ter and per­for­mance. They’ll give you in­for­ma­tion to help you know where you ex­cel and where to im­prove.

4. Re­search com­pa­nies: Your next em­ployer is on your fin­ger tips. So now start re­search­ing about them and what it is that they’re look­ing for in a can­di­date. See if the com­pany cul­ture and their val­ues are in line with yours.

“DEAR OP­TI­MIST, PESSIMIST, AND REAL­IST – WHILE YOU GUYS WERE BUSY AR­GU­ING ABOUT THE GLASS OF WINE, I DRANK IT! SIN­CERELY, THE OP­POR­TUNIST!”

– Lori Greiner, in­ven­tor, QVC host and Shark Tank in­vestor

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