Cen­tre stage

SABC3’ s got a brand-new tagline, a brand-new logo and a brand-new-ish line-up from this April.

TV Plus (South Africa) - - NEED TO KNOW -

“The stage is yours” – SABC3 fans can ex­pect to see th­ese words a lot over the next few months. The chan­nel’s been given a re­vamp and “SABC3 is look­ing for­ward to launch­ing some great new shows in the prime-time sched­ule this year,” ex­plains Aisha Mo­hamed, Head Of Bou­quet for the chan­nel. But they’re not just adding new shows to their line-up, they’ve also given their sched­ule a nip here and a tuck there… in­clud­ing the rein­tro­duc­tion of mega-pop­u­lar re­al­ity show Sur­vivor (2000- cur­rent; see more on p53).

THE NUM­BERS DON’T LIE

“SABC3 is re-af­firm­ing its po­si­tion as the chan­nel for younger adult au­di­ences who are mak­ing life-af­firm­ing de­ci­sions,” says tele­vi­sion group ex­ec­u­tive Nomsa Philiso. “We’re in­ter­ested in ex­cit­ing shows, big shows, lo­cal and in­ter­na­tional shows that will give us the view­er­ship rat­ings that we want. Be­cause more view­ers means that we’re at­tract­ing the right au­di­ence.”

Nomsa adds that “th­ese de­ci­sions aren’t taken lightly. There is re­search, to make sure that we make the cor­rect choices and that they will im­pact our view­ers in a pos­i­tive way. And so far, I think that the SABC is mak­ing good progress [with chan­nel changes to the SABC1 and 2 line-ups]”. Gen­eral man­ager of chan­nels Mai­jang Mpher­wane says that “we feel that we’ve al­ways had a good bal­ance with the shows, but what is ‘good’? Why must our view­ers set­tle for ‘good’ when ‘great’ is avail­able?”

SHIFT OVER A LIT­TLE

Two of the big­gest (and most no­tice- able) changes are early and late in the evenings and af­fect soapie fans. Bold & Beau­ti­ful (1987- cur­rent, see p26) swapped places with the News from Mon­day 3 April and now airs at 18:30, with the English news at 18:00. “That gives SABC2 and 3 view­ers the chance to watch both 7de Laan (2000- cur­rent, see p24) and Bold & Beau­ti­ful in­stead of hav­ing to choose one or the other,” says Nomsa. Days Of Our Lives (1965- cur­rent, see p27) has clawed its way out the night­mare mid­night slot too and fans can now tune in at 22:30 to catch the Salem shenani­gans. Talk­shows Af­ter­noon Ex­press (2015- cur­rent) and Real Talk With Anele (2016- cur­rent) are also trad­ing place, with Af­ter­noon Ex­press shuf­fling ear­lier to 16:00 and Real Talk now a lit­tle later at 17:00.

IN­TRO­DUC­ING…

So­cialite and busi­ness­woman Uyanda Mbuli is head­lin­ing the new faces com­ing to SABC3 screens with her new be­hind-the-scenes re­al­ity show Uyanda: It’s On (2017- cur­rent) on Wed­nes­days at 21:00. “Uyanda is giv­ing view­ers a glimpse at her life from the inside,” says an SABC3 pub­li­cist. “She’s ex­pand­ing her life­style and en­ter­tain­ment brand be­yond the African con­ti­nent and au­di­ences are com­ing with.” Adding to the life­style and re­al­ity ti­tles are The Good Life (Satur­days at 18:30), The Back­story (Sun­days at 21:30) and Driv­ing In Heels ( Tues­days at 21:00). The Good Life fol­lows talk-ra­dio host Ernest Pil­lay as he chats with lo­cal icons, fa­mous faces and celebs to un­der­stand their ideas of “the good life”, while The Back­story digs into celebri­ties’ ca­reers and the paths (the good, the bad and the ugly) they took to get there. Mean­while in Driv­ing With Heels, mo­tor­ing journo Vuyi Mpofu lit­er­ally goes driv­ing in her heels and pushes cars to their lim­its.

AND IN CASE YOU’VE MISSED IT!

You’ve been ask­ing for years… and SABC3’s fi­nally lis­tened – the ever-pop­u­lar Bol­ly­wood movies are back on the sched­ule, air­ing Sun­days at 15:00.

Shows like (from left) Bold, Real Talk and Days are mov­ing times as SABC3 re­freshes its line-up. Uyanda Mbuli is adding a touch of so­cialite glam to the chan­nel with her brand-new series.

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