Shame­less celebs tweet all the way to the bank

Weekend Argus (Saturday Edition) - - NEWS -

ad­ver­tis­ing watch­dog, the ASA, for post­ing links writ­ten by his Nike spon­sors. The ASA deemed the tweets to be more like ad­verts.

What’s be­com­ing in­creas­ingly clear is that Twit­ter – once a fo­rum for celebri­ties to ex­press their real feel­ings – is steadily be­com­ing a busi­ness. The big­gest stars can earn up to £100 000 a year (in ready cash or the equiv­a­lent in free­bies) sim­ply for telling their fol­low­ers their spon­sored “thoughts”.

Here, the Mail looks at some of the worst of­fend­ers. EL­IZ­A­BETH HUR­LEY

En­gaged to Aussie crick­eter Shane Warne, the self-styled “mum, model, ac­tress, bikini de­signer, or­ganic farmer” is worth £7 mil­lion and has 30 000 fol­low­ers.

In be­tween flirt­ing with her fi­ancé on Twit­ter and end­less plugs about her bikini and bed­ding ranges, and act­ing work, Hur­ley also finds time to sub­tly men­tion Es­tee Lauder – with­out giv­ing away the fact she is paid thou­sands by them each year for pro­mo­tional work.

In May, she wrote “sali­vat­ing over my new @ Es­tee Lauder good­ies”, and a day later: “And thank you @Es­tee Lauder for the arse­nal of lip­good­ies.” Shame­less Plug­ging: 6/10 VIC­TO­RIA BECK­HAM

The Spice Girl turned fash­ion de­signer, 39, has 6.3 mil­lion fol­low­ers – and is worth a cool £40m.

She tweets a lot about jet­set­ting and her cloth­ing line, and plenty about how hand­some her hus­band is, but she still man­ages to fit in a few plugs for some of the many items she gets free or hugely dis­counted.

Th­ese in­clude Chloe slip- pers (“How cute are th­ese!!!), white de­signer shoes (“Ob­sessed with my new white @ ManoloBlah­niks), more shoes (“Thank you @Prada for my shoes!!! How posh, they have my ini­tials on!!!”). And there is other de­signer gear which is all pic­tured (“Nicest socks ever! Comme de Gar­cons”; “Manolo Blah­nik can­dles!!! Su­per chic.”) And even stuff for her 23-mon­thold fash­ion plate daugh­ter ( and favourite ac­ces­sory) Harper (“Su­per cute jelly shoes for Harper from Vivi­enne West­wood @Fol­lowWest­wood”).

Shame­less Plug­ging: 9/10 KIM KAR­DASHIAN

The curvy 32-year-old Amer- ican re­al­ity star, aka “the world’s worst role model”, re­cently gave birth to a daugh­ter called North West ( yes, re­ally). She’s re­port­edly worth £14m and has 18 mil­lion Twit­ter fol­low­ers.

She tweets a lot about the Kar­dashi­ans’ huge “Kol­lec­tion” of wares – just about any­thing from clothes to bronz­ing lo­tion.

Ev­ery­one, it seems, wants to get that Kar­dashian look and she is there to help you – by plug­ging the stuff she is given.

If you want to be as sparkly as her, you could try “Necklace sparkling on my face # LoveDan­ni­joJewellery”. If you want her dec­o­ra­tive look, there is “chic @ lamp­splus light­ing”. Or, if you have sore lips “@EOS to the res­cue!” It goes on.

Sham­less Plug­ging: 10/10 JUSTIN BIEBER

The Cana­dian singer is beloved by ob­sessed teenagers around the world, which is why 41 mil­lion fol­low the 19-year-old on Twit­ter.

PLUG­GING: Kim Kar­dashian

AD­VERT: Wayne Rooney

LIP­STICK: El­iz­a­beth Hur­ley

SHOES: Vic­to­ria Beck­ham

Newspapers in English

Newspapers from South Africa

© PressReader. All rights reserved.