Weekend Argus (Saturday Edition) - - MEDIA& MARKETING -

First off, a re­ply was re­ceived within one hour of the re­quest be­ing e-mailed, and went:

Thank you for send­ing us the be­low re­quest. I will re­view the de­tails and will re­vert back to you with feed­back soon. Kind Re­gards! Sharon Marais A few days later my col­league re­ceived a fi­nal re­sponse: Good Day Lin­diz We thank you for con­sid­er­ing Foot­gear with your re­quest, how­ever we are un­able to as­sist at this time due to other com­mit­ments.

We wish you all the best, go­ing for­ward. Kind Re­gards! Sharon Marais

Both com­pa­nies ul­ti­mately turned down the re­quest but the key dif­fer­ence was in the man­ner the com­mu­ni­ca­tion was han­dled.

My col­league – a life­long wearer of adi­das track­suits and sneak­ers – has vowed not to buy this brand again sim­ply be­cause of the poor at­ti­tude and re­sponse of the staff he dealt with.

Foot­gear, on the other hand, de­spite also not be­ing in a po­si­tion to help, made a won­der­ful and last­ing im­pres­sion. So ku­dos to them and their team.

There is a les­son in here for all those mar­ket­ing and PR types – one of the best and most ef­fec­tive ways to mar­ket your prod­ucts/ser­vices is to treat peo­ple with dig­nity and re­spect.

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