China’s rich to get IMAX home movies

Weekend Argus (Saturday Edition) - - BUSINESS -

BEI­JING: China’s newly minted rich can now get up close and per­sonal to the movies af­ter mega- screen maker IMAX Corp signed a deal to pro­duce lux­ury home the­atres in the com­pany’s sec­ond-largest mar­ket.

The 50-50 joint ven­ture with Shen­zhen-based TCL Mul­ti­me­dia Tech­nol­ogy Hold­ings will give Chi­nese the chance to watch IMAX-en­hanced Hol­ly­wood block­busters in the com­fort of their homes.

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