Cape Town leads the way in start-ups and tech­ni­cal jobs

Gu­rus, wizards, nin­jas in de­mand

Weekend Argus (Saturday Edition) - - BUSINESS - TANYA WATER­WORTH

GU­RUS, wizards, rock­stars and nin­jas are be­ing sought for po­si­tions in Cape Town, with re­search re­veal­ing that the city leads the field as the top hir­ing hub in the coun­try when it comes to start- up and tech­nol­ogy com­pa­nies.

This emerged as job search en­gine Adzuna re­leased its find­ings on the de­mand for skills and avail­able jobs, co­in­cid­ing with the end of ex­ams for matrics and grad­u­ates.

South African man­ager for Adzuna, Gabriel Pu­li­atti, said their re­search, con­ducted this month, an­a­lysed more than 65 000 jobs on their data­base, and stud­ied the hir­ing be­hav­iour of more than 200 com­pa­nies across the coun­try. The top 40 start-up com­pa­nies were ex­tracted for deeper anal­y­sis.

One of the key find­ings saw a 28 per­cent in­crease in re­cruit­ment in the last six months by start-up com­pa­nies, with more than half of the coun­try’s jobs based in Cape Town. Joburg took sec­ond place at 34 per­cent, while other ma­jor cities lagged be­hind with Pre­to­ria ac­count­ing for just more than 5 per­cent and Dur­ban for 3 per­cent of all start-up roles.

The study looked at va­can­cies, ge­o­graph­i­cal lo­ca­tion, prod­uct of­fer­ing and skills de­mand.

There are more than 450 po­si­tions be­ing ad­ver­tised by start-up com­pa­nies.

“Cape Town, helped by the Sil­i­con Cape ini­tia­tive and en­tre­pre­neur­ial rep­u­ta­tion, is lead­ing the coun­try in start-up and tech­nol­ogy re­cruit­ment,” Pu­li­atti said.

Skills in in­for­ma­tion tech­nol­ogy were most in de­mand, with 40 per­cent of va­can­cies for soft­ware engi­neers and web de­vel­op­ers. Op­er­a­tion po­si­tions, such as ac­count man­age­ment and cus­tomer sup­port, ac­counted for 23 per­cent, de­sign­ers for 14 per­cent, mar­ket­ing for 13 per­cent, and sales for 10 per­cent.

The hottest

prod­uct cat­e­gory was e- com­merce, fol­lowed by mar­ket­ing and fi­nan­cial tech­nol­ogy.

And with the e-com­merce trend, a new wave of job ad lan­guage has also ar­rived.

Ac­cord­ing to the re­search, 84 com­pa­nies were look­ing for tech “gu­rus”, 13 were try­ing to find “wizards”, while the search was also on for “le­gends, nin­jas, su­per­heroes and rock­stars”.

“Th­ese new fig­ures clearly show that, while still in its in­fancy, the South African tech start-up ecosys­tem is ma­tur­ing and cre­at­ing more jobs, with prof­itable com­pa­nies emerg­ing with a need for top tal­ent and the fi­nan­cial clout to take on big tech com­pa­nies,” Pu­li­atti said.

The Cape Cham­ber of Com­merce and In­dus­try said it was not sur­prised to learn that the city was lead­ing the way in start-ups and tech­ni­cal re­cruit­ing.

Cham­ber pres­i­dent Ja­nine My­burgh said: “We have four uni­ver­si­ties in the Western Cape of­fer­ing some of the best tech­ni­cal ed­u­ca­tion in the coun­try, so it is not sur­pris­ing that tech­ni­cal re­cruiters would home in on Cape Town.”

She said the city had also been able to at­tract tech­nol­ogy and soft­ware com­pa­nies be­cause of projects like Sil­i­con Cape “and be­cause Cape Town is such a great place to live”.

“It is an ideal place to start a new busi­ness, es­pe­cially in tech­ni­cal fields.”

My­burgh said the city had a rep­u­ta­tion for in­no­va­tion.

“The cham­ber and Absa run a com­pe­ti­tion for ex­porters ev­ery year, and ev­ery year the judges are amazed by the in­ven­tive­ness and en­ter­prise dis­played by the en­trants. There is no doubt that we have a cul­ture of en­trepreneur­ship.”

Adzuna’s re­search placed e-com­merce start-up Zando, an online cloth­ing and ac­ces­sories busi­ness founded just over a year ago, as the top hir­ing com­pany with 15 va­can­cies.

Zando’s man­ag­ing di­rec­tor, Sascha Breuss, said the va­can­cies were due to “pure growth”.

“Since open­ing 20 months ago, we have seen dou­ble-digit growth month on month. There is high po­ten­tial in online shop­ping, and we are try­ing to find the best IT and online tal­ent in South Africa.”

Eight of the top 10 com­pa­nies are based in Cape Town, one in Stel­len­bosch and one in Joburg.

While some of the com­pa­nies in the top 10 do not fall into the re­cent start-up cat­e­gory as they have been op­er­at­ing for more than five years, Pu­li­atti said the start- ups be­gan build­ing around th­ese dig­i­tal tech com­pa­nies, which had based them­selves in Cape Town.


BUSI­NESS GROWS: A shop­per out­side a dis­count shop in Tokyo. Ja­panese con­sumer in­fla­tion ac­cel­er­ated to a five-year high and the price in­dex grew at its fastest in 15 years, more ev­i­dence that Ja­pan’s ag­gres­sive poli­cies are work­ing.

De­lighted: Ja­nine My­burgh

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