Bid to make a mint from Mandela

I THOUGHT I would share the e-mail below with you, given our shared loathing of unprincipled spam marketing.

The author, a certain Esme Beukes from SA Coin, whom I do not know, e-mailed me this offer to purchase “rare Mandela coins”.

Never mind that I have not opted to receive e-mails or marketing from SA Coin or any of their representatives, or that there is no “opt out” mechanism on the e-mail, or that investing in coins is a bulls*** scheme.

What really incensed me was the content and context of the e-mail offer. SA Coin is marketing the opportunity to invest in coins because of Nelson Mandela’s imminent death. Even if there is a modicum of truth to the value of the coins being worth more once Madiba has passed on, I find this the most crass, insensitive, opportunistic, downright greedy marketing proposition I have ever come across.

SA Coin should be ashamed of themselves and, apart from the whipping they deserve to receive from the Direct Marketing Association, their company deserves to die soon – and that will not be the biggest funeral South Africa has catered for!