Bid to make a mint from Man­dela

Weekend Argus (Saturday Edition) - - MEDIA& MARKETING -

I THOUGHT I would share the e-mail be­low with you, given our shared loathing of un­prin­ci­pled spam mar­ket­ing.

The au­thor, a cer­tain Esme Beukes from SA Coin, whom I do not know, e-mailed me this of­fer to pur­chase “rare Man­dela coins”.

Never mind that I have not opted to re­ceive e-mails or mar­ket­ing from SA Coin or any of their rep­re­sen­ta­tives, or that there is no “opt out” mech­a­nism on the e-mail, or that in­vest­ing in coins is a bulls*** scheme.

What re­ally in­censed me was the con­tent and con­text of the e-mail of­fer. SA Coin is mar­ket­ing the op­por­tu­nity to in­vest in coins be­cause of Nel­son Man­dela’s im­mi­nent death. Even if there is a mod­icum of truth to the value of the coins be­ing worth more once Madiba has passed on, I find this the most crass, in­sen­si­tive, op­por­tunis­tic, down­right greedy mar­ket­ing propo­si­tion I have ever come across.

SA Coin should be ashamed of them­selves and, apart from the whip­ping they de­serve to re­ceive from the Di­rect Mar­ket­ing As­so­ci­a­tion, their com­pany de­serves to die soon – and that will not be the big­gest fu­neral South Africa has catered for!

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