Pop­u­lar Peg­gity’s Toys cel­e­brates 25th an­niver­sary

Weekend Argus (Saturday Edition) - - WORLD -

PEG­GITY’S TOYS SPOKESPER­SON Peg­gity’s Toys now trad­ing un­der the Toy King­dom name is cel­e­brat­ing an aus­pi­cious 25th year since the orig­i­nal Peg­gity’s store was opened. In 1988 Brenda Barnes de­cided to the move from whole­sale into re­tail and opened the first Peg­gity’s in Sea Point.

This store later moved to the V&A Water­front in 1996 where it has be­come an in­sti­tu­tion for lo­cals and a pop­u­lar desti­na­tion for tourists.

In 2000 the cur­rent CEO, David Tredin­nick took over the com­pany. He brought with him ex­ten­sive re­tail ex­pe­ri­ence, es­pe­cially in terms of fi­nance and buy­ing.

He was soon joined by busi­ness part­ner Vaughn Stroebel whose wide-rang­ing re­tail op­er­a­tions ex­pe­ri­ence proved to be a per­fect com­pli­men­tary fit. ro­bots, Nin­tendo games, puzzles, in­ter­ac­tive ed­u­ca­tional toys and child-size elec­tronic Cater­pil­lar trucks. Boast­ing one of the most im­pres­sive selec­tions of toys in the south­ern hemi­sphere un­der one roof, Toy King­dom is a true chil­dren’s par­adise.”

This busi­ness model em­pha­sises gen­uine value over price. It has proven a for­mula for suc­cess.

Peg­gity’s opened an ad­di­tional store in Tyger­val­ley in 2004, as well as a Pas­times, it’s spe­cial­ity hob­by­ist store at the V&A Water­front. Another Pas­times was launched in 2005 in the Wil­low­bridge shop­ping cen­tre. In 2007 the first Toy King­dom store was in­tro­duced at the V&A Water­front, fol­lowed by a Toy King­dom in Canal Walk in 2010. Tyger­val­ley re­ceived its own Toy King­dom in 2012. This year a Toy King­dom @play store was launched in Cavendish shop­ping cen­tre. This year also sees the launch of the first Toy King­dom out­side our bor­ders, with a store open­ing in Dar-es-Salaam, Tan­za­nia.

With a se­lec­tion of more than 15000 prod­uct lines, it aims to meet the needs of ev­ery dis­cern­ing cus- tomer. CEO Tredin­nick is a pas­sion­ate buyer and his finely-honed skill for iden­ti­fy­ing and sourc­ing the best prod­ucts have been proven time and again.

Of­ten Toy King­dom will be the only lo­cal stock­ist of highly sought-af­ter items.

The brand’s renown has spread far and wide with the orig­i­nal store in the V&A Water­front hav­ing wel­comed over the years a ver­i­ta­ble who’s who of in­ter­na­tional celebri­ties such as Arnold Sch­warzeneg­ger, Katie Holmes and her daugh­ter Suri, Ni­cholas Cage, Michael Jack­son and Vic­to­ria Beck­ham, to name but a few.

Th­ese high­lights and con­tin­u­ous growth have come de­spite ma­jor chal­lenges. The past 25 years have seen mul­ti­ple eco­nomic re­ces­sions and up­heaval. Com­pe­ti­tion in the mar­ket­place has also in­creased sig­nif­i­cantly.

How­ever, the com­pany man­aged to suc­ceed in the face of th­ese chal­lenges by stay­ing true to its core val­ues, namely great cus­tomer ser­vice and well-trained staff with ex­ten­sive prod­uct knowl­edge, as well as of­fer­ing an un­ri­valled range of qual­ity toys.

The staff at Peg­gity’s pride them­selves on the fact that if their store doesn’t carry some­thing a cus­tomer is seek­ing, they will go out of their way to source it. It re­sponds more quickly to re­quests for spe­cific prod­ucts than larger toy stores, and over­sees a wider va­ri­ety of ex­clu­sive prod­uct lines.

Look­ing to­wards the fu­ture, there are plans to in­crease its do­mes­tic foot­print, start­ing with Jo­han­nes­burg, as well as spread­ing into the rest of Africa. In ad­di­tion it also in­tends to fur­ther en­hance its fan­tas­tic online of­fer­ing for both re­tail and whole­sale clients.

The Toy King­dom @play con­cept stores will also be ex­panded into var­i­ous ar­eas. Th­ese smaller stores re­tain the core val­ues of the brand in smaller out­lets. So the full range of play ar­eas, demos and in­ter­ac­tive cus­tomer ex­pe­ri­ences have been re­tained, as well as shelves stock­ing the Top 100 toys at any given time. Cus­tomers can still or­der other toys to be de­liv­ered to the store, or al­ter­na­tively – for a small de­liv­ery fee – to their homes. Just in time for the Fes­tive Sea­son there are a num­ber of spe­cials run­ning at the mo­ment. The stores in Cavendish and the newly-re­fur­bished V&A Water­front store are both run­ning open­ing spe­cials. And then across all stores a wide range of spe­cials ap­ply dur­ing the fes­tive sea­son. Visit the Peg­gity’s Toys store for your own copy of the fes­tive sea­son cat­a­logue fea­tur­ing all th­ese spe­cials, as well as an op­por­tu­nity to win a prize.

A roy­alty card pro­gramme is of­fered. Sign up in-store or online to qual­ify for points and re­wards.

For more in­for­ma­tion on Peg­gity’s call the Head Of­fice at 021 385 06 85 or reach the Peg­gity’s store at 021 4196873. Al­ter­na­tively visit www.toyk­ing­dom.co.za. Be sure to visit your near­est store to en­ter a world of en­chant­ment and joy for chil­dren of all ages.

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