US re­search shows buy­ers get steamed up over kitchen re­vamps

Weekend Argus (Saturday Edition) - - PROPERTY -

FOR MOST house-hunters a state-of-the-art kitchen takes prime po­si­tion on the wish list, ac­cord­ing to re­search car­ried out in the US by mar­ket re­search com­pany GfK Roper.

This fol­lows a study in­volv­ing 1 000 Amer­i­can home­own­ers who were asked to pri­ori­tise the ameni­ties they would in­clude in their dream home.

The re­searchers then listed the re­sults by gen­er­a­tion.

The 48-plus re­spon­dents fall into two groups, those born be­tween 1965 and 1977 and the baby boomers born be­tween 1946 and 1964.

Re­spon­dents born be­tween 1978 and 1995 pri­ori­tised spa baths, fol­lowed by swim­ming pools and a games or bil­liards room.

“This re­search is valu­able for the South African mar­ket, as we reg­u­larly see life­style trends de­vel­op­ing that fol­low those iden­ti­fied in the US,” says Mike Gre­eff, chief ex­ec­u­tive of Gre­eff Prop­er­ties, an af­fil­i­ate of Christie’s In­ter­na­tional Real Es­tate.

“There is no doubt that a state- of- the- art kitchen is a highly prized amenity and one that adds tremen­dous al­lure to a prop­erty.

“If you are con­sid­er­ing a ren­o­va­tion to add value to your home, pri­ori­tise a kitchen re­vamp when bud­get­ing.”

The sec­ond most de­sired amenity for the older re­spon­dents was a large walk- in cup­board.

“This also mir­rors what buy­ers value in a home,” says Gre­eff.

He be­lieves this re­search can be used to help sell­ers home in on ren­o­va­tion choices to en­hance mar­ket value, par­tic­u­larly if they are pitch­ing their home to a par­tic­u­lar age group and as­so­ci­ated life­style.

“The re­search in­di­cates that baby boomers whose chil­dren have left home are tend­ing to­wards spa­ces that can re­flect their achieve­ments and sta­tus, not un­like a gallery.

“Buy­ers whose kids are at home want a re­laxed space for fam­ily ac­tiv­i­ties, and younger buy­ers look mainly for a home that can en­ter­tain them.

“For this gen­er­a­tion a sta­teof-the-art kitchen was sixth on the list.”

HEARTH: This kitchen is in a five-bed­roomed home, in Stone­hurst Moun­tain Es­tate, Steen­berg, that is for sale at R10.5 mil­lion.

Newspapers in English

Newspapers from South Africa

© PressReader. All rights reserved.