Weekend Argus (Saturday Edition)
US research shows buyers get steamed up over kitchen revamps
FOR MOST house-hunters a state-of-the-art kitchen takes prime position on the wish list, according to research carried out in the US by market research company GfK Roper.
This follows a study involving 1 000 American homeowners who were asked to prioritise the amenities they would include in their dream home.
The researchers then listed the results by generation.
The 48-plus respondents fall into two groups, those born between 1965 and 1977 and the baby boomers born between 1946 and 1964.
Respondents born between 1978 and 1995 prioritised spa baths, followed by swimming pools and a games or billiards room.
“This research is valuable for the South African market, as we regularly see lifestyle trends developing that follow those identified in the US,” says Mike Greeff, chief executive of Greeff Properties, an affiliate of Christie’s International Real Estate.
“There is no doubt that a state- of- the- art kitchen is a highly prized amenity and one that adds tremendous allure to a property.
“If you are considering a renovation to add value to your home, prioritise a kitchen revamp when budgeting.”
The second most desired amenity for the older respondents was a large walk- in cupboard.
“This also mirrors what buyers value in a home,” says Greeff.
He believes this research can be used to help sellers home in on renovation choices to enhance market value, particularly if they are pitching their home to a particular age group and associated lifestyle.
“The research indicates that baby boomers whose children have left home are tending towards spaces that can reflect their achievements and status, not unlike a gallery.
“Buyers whose kids are at home want a relaxed space for family activities, and younger buyers look mainly for a home that can entertain them.
“For this generation a stateof-the-art kitchen was sixth on the list.”