Make a po­lit­i­cal point with your un­der­wear!

Weekend Argus (Saturday Edition) - - FRONT PAGE - NONI MOKATI

FANCY wear­ing un­der­wear bear­ing the colours of your beloved po­lit­i­cal party?

That’s not so far­fetched as en­trepreneurs turn their ideas, some too crazy to men­tion, into lu­cra­tive busi­nesses ahead of the mu­nic­i­pal elec­tions. The fash­ion nar­ra­tive at po­lit­i­cal ral­lies and cam­paigns is com­pet­i­tive, with lo­cal de­sign­ers and mer­chan­dis­ers jostling to sell in­no­va­tive con­cepts – from stilet­tos, bags and car reg­is­tra­tion plates, to toi­letries.

Kutlo Marumo, 28, is the owner of the first ANC mer­chan­dise store in the Jo­han­nes­burg CBD.

He sold ANC golf shirts from the boot of his car. “They lit­er­ally sold like hot cakes so I de­cided to ex­pand my busi­ness,” he said.

He has launched shops in Dur­ban, Mafikeng and Gaut­eng and now sells ANC- branded sneak­ers, hood­ies, scarves, an­tiper­spi­rants, women’s head­gear, track­suits, over­alls and leather jack­ets for R3 000 each.

Busi­ness is boom­ing for Nku­l­uleko Mpofu, who sells DA- branded sun hats, belts, vu­vuze­las and berets along with the usual shirts and caps at ral­lies. “Ev­ery time I go to a rally peo­ple stop me and ask where I got this and that from. I tell them that I have cre­ated it. That’s how I ob­tain or­ders,” he said.

Mpofu is also looking at branch­ing out to pro­duce house­hold items and ac­ces­sories for men and women.

The EFF is best known for its red berets but there’s also big busi­ness for the party in head-gear for women, jack­ets and mag­nets.

So can we look for­ward to IFP socks, ACDP-branded Bi­bles or even UDF tea cups?

Only time will tell.

ANC, left, and DA mer­chan­dise.

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