Don’t flash the cash, say stars

Time to save, say Cassper and Pearl

Weekend Argus (Saturday Edition) - - NEWS - AN­GELIQUE ARDÉ

THE lat­est sin­gle by Cassper Ny­ovest is likely to sur­prise fans of the high-rolling hip hop star.

Mr Mad­u­mane (Big $penda), which was re­leased yes­ter­day, looks at con­spic­u­ous spend­ing, what mo­ti­vates us to do it, and the in­evitable debt trap that en­sues.

Fans and fol­low­ers of the award-win­ning rap­per can be for­given for think­ing Ny­ovest has had an epiphany. In a sense, he has.

It was re­vealed this week that Ny­ovest has com­mit­ted him­self to be­ing a “con­spic­u­ous saver”. So too has ac­tress and model Pearl Thusi.

The two were en­listed by San­lam to use their in­flu­ence this month dur­ing Na­tional Sav­ings Month to urge South Africans to be smart with their money, to think twice be­fore in­cur­ring debt and to make sav­ing a higher pri­or­ity than spend­ing.

This ex­plains a se­ries of un­usual posts by Ny­ovest on In­sta­gram over the past month – think pictures of Cassper shop­ping at Mr Price; Cassper car­ry­ing sev­eral packs of braai meat cap­tioned: “Buy­ing bulk = spend­ing less”; and a photo of a jar of coins cap­tioned: “Take care of the pen­nies and the rest will fol­low.”

Ny­ovest, known for hit sin­gles Gusheshe and Doc She­beleza, said he de­cided to par­tic­i­pate in the ini­tia­tive be­cause he wants to be a pos­i­tive role model.

Mr Mad­u­mane is a flam­boy­ant char­ac­ter who likes to flash his cash. “We all know a Mr Mad­u­mane,” says Ny­ovest. “He spends to im­press ev­ery­one, yet no one is im­pressed. This is what in­spired the song.”

The lyrics in­clude: “You make a lot of money from the get-go / A lot of peo­ple end up in debt though / Cause you’re al­ways in flex mode / You’re sus­pect­ing the pest souls / Too good to set goals / Speak, spenders / Think they’re on fire so they burn the cheques / Spend­ing money just to earn re­spect.”

Ny­ovest said the mes­sage in Mr Mad­u­mane is rel­e­vant to those who al­low them­selves to be pres­sured into debt. Peo­ple need to re­think what’s im­por­tant, he said.

“We keep spend­ing our­selves poor try­ing to look rich. We need to re­alise that you can’t spend your­self rich.”

July is Na­tional Sav­ings Month, but for the rest of the year South Africans are bom­barded with mes­sages that en­cour­age in­stant grat­i­fi­ca­tion, said Cora Fer­nan­dez of San­lam In­vest­ments. “We need to change the nar­ra­tive around money, to start din­ner con­ver­sa­tions about how well our in­vest­ments are go­ing or how se­cure our fu­ture is look- ing, rather than what we have just bought.

“We want to fire up a na­tion of #Con­spic­u­ousSavers to set our­selves on a path of true, last­ing wealth cre­ation.”

Check out the mu­sic video on YouTube. For the full story, read Per­sonal Fi­nance.

PIC­TURE: SUP­PLIED

Lo­cal celebri­ties Cassper Ny­ovest and Pearl Thusi are tak­ing sav­ing se­ri­ously by com­mit­ting to be­ing con­spic­u­ous savers this month, which is Na­tional Sav­ings Month.

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