How to ‘stage’ your home to quickly close that sale

YOU HAVE given your sale home the required lick of paint, patched all the obvious signs of wear and tear and managed to tame the garden into a semblance of order and, with the “For Sale” sign finally on display, you might believe your work is done.

But, if you’re hoping for a quick sale at a good price, especially during an economic downturn, then a little more effort is required for the most critical part of the sale process – show day – when a negative first impression can knock down your eventual sale price.

Sandy Geffen, executive director of Lew Geffen Sotheby’s International Realty, says that sellers who effectively “stage” their homes are far more likely to sell their properties faster and achieve a higher price.

“It’s important to remember that the decision to buy a home is strongly influenced by emotion, so it’s essential to engage buyers emotionally by highlighting your home’s best features and making it as appealing as possible.”

This is not always easy to do because, after years of living in a home, we no longer view it objectively and tend to be oblivious to the flaws and general clutter of our daily lives.

Geffen says that sellers can effectively prepare for a show day without too much effort if they follow a few simple guidelines and implement the following tips.

● De-personalise. Though your home shouldn’t look unlived in and impersonal it’s important for buyers to be able to imagine the space as their own. Pack away all the personal knick- knacks, but do modernise frames of family pictures and keep those on display, because they make a home feel warm.

● De- clutter. Too many beauty products cluttered around a basin or shower stall and small kitchen appliances piled on kitchen shelves can make a room seem smaller and less attractive, as can messy countertops which are found in most homes.

● De-odorise. Unpleasant or strong odours can easily discourage the keenest of buyers. Although the owner may have become immune to the smell their pets have embedded in their home, remaining cooking aromas or the lingering fug of cigarette smoke, anyone else opening the door will be aware of it immediately. A spray of air freshener is seldom effective and more drastic measures like replacing carpets may be necessary but it is worth the effort. A nifty trick is to microwave a small dish of vanilla 20 minutes before show time and place it in a strategic but out of sight place.

● Don’t ignore the floors. At the bare minimum, ensure all floors have been thoroughly cleaned and the carpets steam cleaned, but with older homes it’s worth considering having wooden floors refinished and carpets or rugs replaced. You may not notice your floors anymore, but buyers will immedi- ately spot them if they are shabby or stained.

● Disguise awkward areas. It’s impossible to hide the cupboard under the stairs or the odd alcove in the study but you can show how they can be put to use best. By setting up a small work station in the alcove or putting up shelving for storage in the cupboard, you can turn the disadvantages into interesting selling points.

Create a positive mood. Dark gloomy rooms are very uninviting, so turn on all your lights, especially if your home doesn’t have an open plan living area. Open all the curtains and blinds.

● Style your dining room table. The dining room is often overlooked when decorating the home and if the table is used regularly it is often bare and uninviting between meals. Add a colourful runner topped with a small fresh flower arrangement, attractive pottery dish or fruit bowl for an eye-catching yet neutral effect.

● Inviting entrance. Whether you have a small porch, a spacious patio or even just a doorstep, a new welcome mat and an attractive potted plant or two will set the tone before prospective buyers even step through the door.

● Kerb appeal. Unless your property is an apartment, the buyers’ very first impression of your home is formed when they get out of the car and overgrown grass on the pavement, a broken or rusting gate or a wall in need of paint will be the first things they see.