Trump cam­paign fails to woo the big donors

Weekend Argus (Saturday Edition) - - FRONT PAGE -

WASH­ING­TON: Repub­li­can Don­ald Trump could go down as the least well-funded pres­i­den­tial can­di­date in re­cent cam­paigns, en­ter­ing the fi­nal month of the elec­tion still with­out the cash to match the staff and ad­ver­tis­ing that has helped power the cam­paign of his Demo­cratic ri­val, Hil­lary Clin­ton.

With less than three weeks un­til the elec­tion, it is too late for Trump to amass the cash he would need to un­leash a spend­ing as­sault that might turn his cam­paign around. In Septem­ber, Trump raised $163 mil­lion (R2.3 bil­lion) – a far cry from Clin­ton’s $449m.

Trump, a New York prop­erty de­vel­oper who has boasted about his wealth, pledged to use mil­lions of his per­sonal as­sets to fund his cam­paign. In ad­di­tion to the $163m raised, he put in $47.5m dur­ing the pri­mary and then added an­other $8.6m.

Trump’s fund-rais­ing deficit has re­sulted from a se­ries of cam­paign crises that made wealthy donors re­luc­tant to con­trib­ute to his cam­paign and re­flects that he does not en­joy work­ing the fund-rais­ing cir­cuit or call­ing large-dol­lar donors to ask them to write checks.

That’s a big dis­ad­van­tage for Trump. And it shows in how he has been out­spent try­ing to win the Novem­ber 8 elec­tion, par­tic­u­larly on staff and tele­vi­sion com­mer­cials.

Trump has spent $5m on staff and Clin­ton $38m.

On ad­ver­tis­ing, he has spent $48.7m, Clin­ton $204m. – Reuters

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