BUSINESS Lenovo’s new Moto range benefits from outside expertise
LENOVO has launched its latest Moto smartphones in South Africa, a move that sees the return of Motorola phones, now with a twist to take the next era of mobile technology to another level.
This comes after Lenovo bought Motorola Mobility from Google in late 2014 for $2.9 billion, and rebranded Motorola as “Moto” in 2016.
The Chinese computing giant yesterday said it would be “attacking” the highly competitive SA market with its Moto Z, a razor- thin – just 5.2mm – premium smartphone made from aircraft-grade aluminum and stainless steel.
But the icing on top of the Moto Z smartphone cake are the Mods – the range of attachable devices capable of transforming mobiles into whatever users need.
The Moto Mods Family includes JBL SoundBoost speakers, Insta-Share Projector, power packs from Incipio to save battery life and the Hasselblad True Zoom.
The smartphone also comes with a water-repellant coating.
Graham Braum, general manager for Mobile Business Group, Lenovo Africa, said they were excited to be launching the flagship Moto Z smart- phone in South Africa.
“The Moto Z empowers users to choose the capabilities of their smartphones so that they can instantly transform their mobiles into whatever they need, whenever they need it,” Braum said
The Moto smartphones heralded a new era in the future of mobile devices and Lenovo was at the center of this innovation, he continued.
“Ultimately, we believe this new Moto Z ecosystem is the future of mobile and will come to define a new era of consumer expectations.
The pioneering Mods enable users to reach the maximum potential in a snap,” Braum said.
“Whether users are into photography, music, videos or fashion, we have teamed up with experts in each industry to provide our customers with a device that meets all expectations.”
Braum said Lenovo, already a leading computer manufacturer, was aiming to be the third biggest mobile device maker and had climbed to number 202 in the Fortune500.
The Moto Z will be available at retail outlets next month for about R12 999. – ANA
Motorola Moto G