BUSI­NESS Lenovo’s new Moto range ben­e­fits from out­side ex­per­tise

Weekend Argus (Saturday Edition) - - FRONT PAGE -

LENOVO has launched its lat­est Moto smart­phones in South Africa, a move that sees the re­turn of Mo­torola phones, now with a twist to take the next era of mo­bile tech­nol­ogy to an­other level.

This comes af­ter Lenovo bought Mo­torola Mo­bil­ity from Google in late 2014 for $2.9 bil­lion, and re­branded Mo­torola as “Moto” in 2016.

The Chi­nese com­put­ing gi­ant yes­ter­day said it would be “at­tack­ing” the highly com­pet­i­tive SA mar­ket with its Moto Z, a ra­zor- thin – just 5.2mm – pre­mium smart­phone made from air­craft-grade alu­minum and stain­less steel.

But the ic­ing on top of the Moto Z smart­phone cake are the Mods – the range of at­tach­able de­vices ca­pa­ble of trans­form­ing mo­biles into what­ever users need.

The Moto Mods Fam­ily in­cludes JBL SoundBoost speak­ers, In­sta-Share Pro­jec­tor, power packs from In­ci­pio to save bat­tery life and the Has­sel­blad True Zoom.

The smart­phone also comes with a wa­ter-re­pel­lant coat­ing.

Gra­ham Braum, gen­eral man­ager for Mo­bile Busi­ness Group, Lenovo Africa, said they were ex­cited to be launch­ing the flag­ship Moto Z smart- phone in South Africa.

“The Moto Z em­pow­ers users to choose the ca­pa­bil­i­ties of their smart­phones so that they can in­stantly trans­form their mo­biles into what­ever they need, when­ever they need it,” Braum said

The Moto smart­phones her­alded a new era in the fu­ture of mo­bile de­vices and Lenovo was at the cen­ter of this in­no­va­tion, he con­tin­ued.

“Ul­ti­mately, we be­lieve this new Moto Z ecosys­tem is the fu­ture of mo­bile and will come to de­fine a new era of con­sumer ex­pec­ta­tions.

The pi­o­neer­ing Mods en­able users to reach the max­i­mum po­ten­tial in a snap,” Braum said.

“Whether users are into pho­tog­ra­phy, mu­sic, videos or fash­ion, we have teamed up with ex­perts in each in­dus­try to pro­vide our cus­tomers with a de­vice that meets all ex­pec­ta­tions.”

Braum said Lenovo, al­ready a lead­ing com­puter man­u­fac­turer, was aim­ing to be the third big­gest mo­bile de­vice maker and had climbed to num­ber 202 in the For­tune500.

The Moto Z will be avail­able at re­tail out­lets next month for about R12 999. – ANA

Mo­torola Moto G

Newspapers in English

Newspapers from South Africa

© PressReader. All rights reserved.