Note 7 explosions not scaring Samsung buyers

SAMSUNG customers are incredibly forgiving. They have let go of the Galaxy Note 7 explosions and trust the brand enough to know that it won’t happen again.

This is according to Samsung director of marketing, Justin Hume, who explained the company’s fourth quarter numbers increased last year, and this pattern had extended into this year.

At the 8th Samsung Africa Forum in Cape Town this week, Hume said its chief executive last month announced findings for the probe into the Note 7 explosions.

“The issue was isolated to the battery and its charging capability. Since then, a far more robust quality check system has been implemented.”

Earlier this month, a Samsung factory in China caught fire after exploding batteries that forced a recall of the Note 7, The Telegraph reported.

To Samsung’s gratitude, said Hume, its customers remained loyal. “Even when the mobile division was experiencing difficulty, other divisions helped bring the numbers up,” he said.

“What we found is that our customers were incredibly forgiving. But we can say that had the Note 7 not exploded, our numbers would be even higher.”

Technology expert and the managing director of World Wide Worx, Arthur Goldstuck, said consumers were willing to give Samsung a chance.

“The brand dominates in many areas of appliances and components that already make them formidable without the smartphone division.”

Products Samsung launched at the summit included a new range of sound bars and QLED television sets.

President and the chief executive of Samsung Africa, Yoo Young Kim, said the company was shifting to a new paradigm.

“We will listen to what you say, to learn about what it means to be part of Africa,” he told delegates at the forum.

PICTURE: EPA Exploding batteries forced a recall of the Note 7.