Twist on frying eggs is gaining traction on Instagram

MAURA JUDKIS

WASHINGTON: With every week comes a new viral food photo fad. For everyone who’s seen pictures of weird, puffy eggs on social media lately – meet cloud eggs, the new trendy food. What are cloud eggs? Cloud eggs are eggs, prepared with puffy whites, like clouds. But also kind of like roasted cauliflower, which would not be as catchy of a name. Why is this a thing? Because they look good on Instagram. People make them, photograph them, and post them using the hashtag #cloudeggs. Also because they are “fun”, I guess?

Why do we live in a society that has an “it” Instagram food?

Because social media delivers constant positive feedback in the form of likes, which trigger the brain’s pleasure centres and cause people to spend more and more time seeking out that affirmation, in behaviour that can be compared to an addiction. What do they taste like? Egg- flavoured marshmallows. Do you really want to eat egg-flavoured marshmallows? Sigh, okay. How do you make them?

You separate the eggs and the yolks, and then you whip the egg whites until they form stiff peaks.

Then stir in some Parmesan cheese, chives and ham and scoop out the fluffy eggs onto a baking sheet covered in parchment paper.

Make a little indentation for the yolk and bake the clouds for two minutes, then add the yolk, and bake for another three.

But watch them carefully, because if they get too brown, you’ll have the aforementioned cauliflower problem.

How long will they hold our collective attention span?

I give it a week. – Washington Post

PICTURE: WASHINGTON POST Fluffy cloud eggs are trending on social media.