Weekend Argus (Saturday Edition)

Cupcake wars: blogger sues Food Network over recipe video

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ELIZABETH LaBau’s holiday cupcake recipe was so popular it crashed her food blog.

LaBau, who runs SugarHero.com, had figured out a way to make edible snow globe cupcakes by coating small balloons in sheets of gelatin and letting them harden into translucen­t domes.

After lots of trial and error, she posted the recipe to her website in late 2014. It went viral, garnering about 740 000 shares on Facebook – the traffic caused her blog to go dark temporaril­y – and tripling her site’s income that month. She would go on to describe it as her “signature recipe”.

LaBau continued to ride the recipe’s success last Christmas, posting a tutorial video showing how to make the cupcakes. The video was a major success for the do-it-yourself dessert queen, drawing millions of views in December alone.

Then along came Food Network with its video, LaBau says in a new lawsuit filed in federal court in California.

About three weeks after she published her tutorial, LaBau alleges, Food Network produced a how-to video on snow globe cupcakes that was so similar that it constitute­d copyright infringeme­nt.

LaBau’s lawsuit calls the minute- long, made- for- Facebook video a “shot- for- shot” theft of her own. The camera angles are the same, she says, along with the colours, lighting, text and other elements.

Food Network “willfully and intentiona­lly sought to appropriat­e” LaBau’s work “for their own profit without bearing the cost,” the lawsuit reads.

A Food Network spokespers­on didn’t respond to a message seeking comment. – Washington Post

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