Weekend Argus (Saturday Edition) - - FRONT PAGE -

WHAT started out as a hobby in 2010 has turned into a lu­cra­tive ca­reer for well-known Cape Town fash­ion and beauty blog­ger Aqeelah Harron-Ally.

She has be­come such an au­thor­ity on what’s in and what’s not, that her fol­low­ers hardly go out with­out con­sult­ing her YouTube videos for tips and ad­vice.

Harron-Ally’s videos cover top­ics suit­able for mod­est dressers and fash­ion­istas alike.

“I love what I do. Blog­ging was ini­tially a hobby and it be­came my full-time job two years ago when I no­ticed it was prof­itable and fun,” she said.

“Dig­i­tal is the fu­ture, and I’m very pas­sion­ate about be­ing one of the dig­i­tal fash­ion pi­o­neers in South Africa.”

Hav­ing left the cor­po­rate world to pur­sue her dream, Harron-Ally uses dig­i­tal plat­forms to share fash­ion and beauty tips, while pro­mot­ing jus­tice and equal­ity.

“While my plat­forms are mostly meant for all things pretty, I am vo­cal about our role as the youth to re­mem­ber and hon­our the fact that our free­dom did not come free, and how we have to live that.

“That means be­ing un­apolo­getic in stand­ing up against what is wrong, es­pe­cially when it comes to racism and in­equal­ity.”

She hopes for a coun­try that tran­scends bad habits and mind­sets, and can move past racism, clas­si­cism and dis­crim­i­na­tion.

Harron-Ally de­scribes her­self as a dig­i­tal en­tre­pre­neur, and has trav­elled widely which has made her ap­pre­ci­ate be­ing South African even more.

“De­spite our coun­try’s flaws, I am gen­uinely so grate­ful for my free­dom, for which so many peo­ple died,” she says.

For her, Youth Day means “hon­our­ing those be­fore us who fought for our free­dom, and be­ing grate­ful for the many, many op­por­tu­ni­ties that have now been made pos­si­ble for us”.

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