Melanin and the Mil­len­nial

Weekend Argus (Saturday Edition) - - FRONT PAGE -

ing an eerie feel­ing, with burnt de­bris and ex­posed earth, as­sisted in el­e­vat­ing the vi­sion of our project.

In the rawest form of na­ture, melanin and the Mil­len­nial are left to in­ter­act. Wear­ing pieces by A Seam Stu­dios, a co­he­sive­ness is car­ried through­out the images, while the va­ri­ety of tex­tures cre- ates a sense of in­di­vid­u­al­ity for each model. The light and min­i­mal­is­tic pieces al­low for the em­pha­sis to be on the mod­els and their in­ter­con­nec­tiv­ity.

The main idea be­hind the styling was the use of trans­par­ent pieces as sym­bols for prej­u­dice and as­sump­tions, as well as em­power- ment. No mat­ter what some­one wears, skin colour will al­ways be no­ticed. This means that in­di­vid­u­als should em­brace and em­pha­sise their unique pig­men­ta­tion, as a way of re­claim­ing iden­tity.

Melanin is some­thing that can­not be hid­den, nor should it be hid­den. The trans­parency of the cloth- ing link­ing to the trans­parency of fash­ion and, there­fore, so­ci­ety.

Con­nect with Half and Half on In­sta­gram @hal­fand­half; pho­tog­ra­pher, Half & Half; cre­ative di­rec­tion/ styling, Ni­cola Kruger; cloth­ing, A Seam Stu­dios, by Am­ber Rose Hen­nings; mod­els, Kayleigh Pu­ley, Tsitsi Garande, Alice Sto­bart.

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