Mo­bile app makes money talk

Weekend Argus (Saturday Edition) - - FRONT PAGE -

WITH the aim of in­spir­ing South Africans to see money dif­fer­ently, Ned­bank has used dig­i­tal tech­nol­ogy to ed­u­cate con­sumers us­ing two things in their pock­ets: their money and their mo­bile de­vice.

Ned­bank has in­tro­duced the mo­bile app Shazam to make money talk through educational con­tent that de­liv­ers a com­pelling mes­sage about the way we can em­power our­selves to achieve more, and change the way we look at and think about money.

“One of the rea­sons only six per­cent of the pop­u­la­tion will re­tire hap­pily is lim­ited fi­nan­cial knowl­edge. Ned­bank’s pur­pose as an eco­nomic en­abler is to use our fi­nan­cial ex­per­tise to do good for in­di­vid­u­als, fam­i­lies, busi­nesses and so­ci­ety,” says Thu­lani Sibeko, Ned­bank’s group ex­ec­u­tive of mar­ket­ing, com­mu­ni­ca­tions and cor­po­rate af­fairs.

Ned­bank has used five au­then­tic South African sto­ries to in­spire you to see how well­man­aged money can make a real dif­fer­ence in your life. Ac­com­pa­nied by use­ful money tips, these sto­ries will be found in all five South African ban­knotes.

You do this by open­ing the Shazam app, tap­ping on the cam­era icon, and hov­er­ing the cam­era lens over a ban­knote, which will “un­lock” the story.

How­ever, do not post a pic­ture of your­self “shaz­a­m­ing” a South African note or pho­tos of money, be­cause the South African Re­serve Bank could in­ter­pret this as the re­pro­duc­tion or copy­ing of a note, which is il­le­gal. – Staff Re­porter

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