Jade: Viva to vintage!

Weekend Argus (Saturday Edition) - - FRONT PAGE -

I don’t have a par­tic­u­lar style – it all de­pends on my mood and, of course, the weather. One day I will look el­e­gant and the next day I will be rock­ing the ath­leisure trend. I love vintage pieces be­cause of the great qual­ity and unique­ness, and from a young age I have been “bor­row­ing” from my mom and aunt’s wardrobes. Who is your style icon? My style icon is Ri­hanna; she’s a com­plete sar­to­rial risk-taker and she makes any­thing look good. She won a style icon award and being the cre­ative di­rec­tor for Puma, she’s a ma­jor in­flu­ence in the fash­ion in­dus­try. I can to­tally re­late to her fash­ion dar­ing. What in­flu­ences your style? I fol­low fash­ion weeks around the world and I wear cloth­ing that I like, not what the fash­ion crit­ics in the media dic­tate. I’m a great bar­gain shop­per and I hardly buy any­thing at full price. I time the sales and save up my money and buy in bulk at the end of the sea­son.

What are your top tips for win­ter dress­ing?

My num­ber one rule is dress for com­fort. Don’t pack all your sum­mer clothes away, re-pur­pose your sum­mer wardrobe. I pair my sum­mer dresses with polo-necks, leg­gings or skinny jeans.

Ev­ery woman should own a pair of good qual­ity boots, whether it’s an­kle or knee-length.

Jer­seys and coats are great in­vest­ment pieces, but stick to neu­tral colours like black, navy or tan, as they will go with al­most ev­ery­thing.

When it comes to styling, it’s all about the sta­ples in your wardrobe.

The rule I live by? Ev­ery woman should own a pair of butt-hug­ging jeans that she can rely on for any oc­ca­sion.

What other in­ter­ests keep you mo­ti­vated and in­spired?

I and my part­ner On­dela Mlandu have started a move­ment called @ au­thoric_sa. It is aimed at fe­male em­pow­er­ment. We want women to know their value and that each woman is beau­ti­ful. Beauty is not lim­ited to mod­els in mag­a­zines.

We aim to start a women’s run­ning club, where we run on Satur­day morn­ings and have con­ver­sa­tions and share life sto­ries.

We are all about reach­ing out and we re­cently just did a pam­per day at an old age home, where we painted ladies’ nails and shared life sto­ries.

“An­other one of our out­reach­pro­jects is the #au­thoricwin­ter­drive, for which we are cur­rently col­lect­ing clothes and non-per­ish­able foods. All do­na­tions go to the Kens­ing­ton Haven night shel­ter.”

Check out more of Cupido’s looks on her In­sta­gram page @fash­ion­style­crave.

‘Ev­ery woman should own a pair of good qual­ity boots,’ says Jade Cupido.

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