Traditional way of doing things

AN ESTATE agent’s job is multifaceted, says Steve van Rooyen, principal of Leapfrog Property Group Sunset Links.

“They evaluate properties to ascertain a reasonable sales price. They can only do this if they’re knowledgeable about the area, houses prices, buyer demand and so forth,” he says.

“They then take on all the risk and cost to market the property on online portals, in newspapers, on social media and with brochures.

“Agents also conduct showhouses, work from a database of qualified buyers looking in the price range and area of the property, and ensure that interested buyers can actually afford the property.

“Once a willing and able buyer is procured, the negotiation starts between buyer and seller via the agent to make an offer on terms and conditions acceptable to both parties,” says Van Rooyen.

“A professional agent will guide both parties through the process, assisting with recommendations for bond originators and conveyancing attorneys, and helping to obtain the necessary certificates of compliance and more.”