Tra­di­tional way of do­ing things

Weekend Argus (Saturday Edition) - - PROPERTY -

AN ES­TATE agent’s job is mul­ti­fac­eted, says Steve van Rooyen, prin­ci­pal of Leapfrog Property Group Sun­set Links.

“They eval­u­ate prop­er­ties to as­cer­tain a rea­son­able sales price. They can only do this if they’re knowl­edge­able about the area, houses prices, buyer de­mand and so forth,” he says.

“They then take on all the risk and cost to market the property on online por­tals, in news­pa­pers, on so­cial media and with brochures.

“Agents also con­duct show­houses, work from a database of qual­i­fied buy­ers look­ing in the price range and area of the property, and en­sure that in­ter­ested buy­ers can ac­tu­ally af­ford the property.

“Once a will­ing and able buyer is pro­cured, the ne­go­ti­a­tion starts be­tween buyer and seller via the agent to make an of­fer on terms and con­di­tions ac­cept­able to both par­ties,” says Van Rooyen.

“A pro­fes­sional agent will guide both par­ties through the process, as­sist­ing with rec­om­men­da­tions for bond orig­i­na­tors and con­veyanc­ing at­tor­neys, and helping to ob­tain the necessary cer­tifi­cates of com­pli­ance and more.”

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