Facebook tool to combat fake news in Kenya
Election sees rivals exchanging words
NAIROBI: Facebook rolled out a tool this week to help Kenyan users spot fake news ahead of a hotly-contested presidential election that has seen supporters of rival candidates trade bitter words online.
Voters go to the polls on Tuesday to pick a president, parliament and regional representatives. President Uhuru Kenyatta is running against arch-rival veteran opposition leader Raila Odinga.
Polls have shown a tight race between both candidates after months of campaigning where supporters smeared each other on social media.
The torture and murder of a senior official at the electoral commission last weekend generated an avalanche of conspiracy theories and accusations.
A survey of 2 000 Kenyans carried out through mobile phone messaging found that nine out of every 10 respondents had seen fake news and half of consumers got news through social media, according to a study by Geopoll and Portland Communications last month.
“Fake news is increasingly becoming a big problem in Kenya,” said Alphonce Shiundu, editor of Africa Check, an NPO seeking to boost fact checking and news gathering on the continent.
Facebook’s 7 million users in Kenya will see the new tool to help them evaluate content displayed prominently when they log on. It leads to a page with tips on how to spot fake news, including checking web addresses and sources and looking for other reports on the topic, Facebook said.
The new tool will be com- plemented by adverts in newspapers and radio stations. Announcements will be in English and local Swahili language.
Fake news, mainly generated by website owners to drive readers to their sites to generate advertising revenue, was thrust into the spotlight during the US presidential election last year.
The issue has also become a big political topic in Europe, with French voters deluged with false stories ahead of the presidential election in May and Germany backing a plan to fine social media networks if they fail to remove hateful postings promptly, ahead of elections there next month.
Firms like Facebook have fought back by cutting incentives for sources of fake news, locking fake user accounts, limiting spam and reducing links to suspect pages.
“People want to see accur- ate information on Facebook,” said Ebele Okobi, director of policy at Facebook Africa.
Kenya’s electoral commission said it had been a victim of online fake news but it did not provide details.
Recent examples for Kenya include a photograph of a crumbling bridge in a section of a new $3.2 billion (R43bn) railway that Kenyatta touts as one of his main achievements, Africa Check said.
A fake document claiming the company that organised a television debate that Kenyatta snubbed was owned by Odinga allies was also an example of fake news, it said.
“From the kinds of things that we have seen doing rounds online, on Facebook, WhatsApp, Twitter, and websites mimicking real news sites, we get the sense that there’s a lot of false content about the elections,” Shiundu said. – Reuters
Kenya’s President Uhuru Kenyatta delivers a speech to Jubilee Party supporters during a campaign rally in Kitui on Thursday.