Weekend Argus (Saturday Edition) - - FASHION -

RE­AL­ITY TV star Kim

Kar­dashian West ad­mits that she uses anti-age­ing serums all over her body.

Beauty serums have been around for a while but they’ve gained pop­u­lar­ity over the past two years. From ex­pen­sive high­end skin­care spe­cial­ist va­ri­eties to the more com­mer­cial and bud­get­friendly brands, a serum prod­uct is now in­cluded in their ranges. So what is it about serums that has the beauty world buzzing?

Face serums are light­weight with a high con­cen­tra­tion of ac­tive in­gre­di­ents that pen­e­trate into the skin. The con­sis­tency is usu­ally thin, runny and of­ten oil-based.

Serums aim to treat spe­cific skin con­di­tions such as pig­men­ta­tion, red­ness, dry­ness and signs of pre­ma­ture age­ing.

Be­cause it’s light­weight, serum ab­sorbs fast and doesn’t leave any build-up, mak­ing it ideal to ap­ply be­fore mois­turiser or make-up.

It also al­lows for lay­er­ing. This means you can ap­ply any


other mois­turiser or beauty treat­ment over the serum, but first al­low time for the serum to be fully ab­sorbed into the skin.

For day­time, use a serum that pro­tects and hy­drates. Serums con­tain­ing an­tiox­i­dants pro­tect against ox­ida­tive strain from pol­lu­tion and UV ra­di­a­tion.

Don’t for­get to use sun­screen over your serum or choose a mois­turiser with built-in sun­screen.

Be­fore ap­ply­ing your night serum, be sure to thor­oughly re­move the day’s make-up.


Estée Lauder En­lighten Dark Spot Cor­rect­ing Night Serum: This in­ten­sive serum helps re­duce the look of un­even skin tone with cor­rec­tive tech­nol­ogy.

Clar­ins Firm­ing Tight­en­ing Lift Serum: This ex­tra-firm­ing, tight­en­ing lift botan­i­cal serum is a nat­u­ral al­ter­na­tive to surgery, laser treat­ments and in­jec­tions.

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