SERUM SOLUTIONS

REALITY TV star Kim

Kardashian West admits that she uses anti-ageing serums all over her body.

Beauty serums have been around for a while but they’ve gained popularity over the past two years. From expensive highend skincare specialist varieties to the more commercial and budgetfriendly brands, a serum product is now included in their ranges. So what is it about serums that has the beauty world buzzing?

Face serums are lightweight with a high concentration of active ingredients that penetrate into the skin. The consistency is usually thin, runny and often oil-based.

Serums aim to treat specific skin conditions such as pigmentation, redness, dryness and signs of premature ageing.

Because it’s lightweight, serum absorbs fast and doesn’t leave any build-up, making it ideal to apply before moisturiser or make-up.

It also allows for layering. This means you can apply any

PIGMENTATION

other moisturiser or beauty treatment over the serum, but first allow time for the serum to be fully absorbed into the skin.

For daytime, use a serum that protects and hydrates. Serums containing antioxidants protect against oxidative strain from pollution and UV radiation.

Don’t forget to use sunscreen over your serum or choose a moisturiser with built-in sunscreen.

Before applying your night serum, be sure to thoroughly remove the day’s make-up.

FIRMING

Estée Lauder Enlighten Dark Spot Correcting Night Serum: This intensive serum helps reduce the look of uneven skin tone with corrective technology.

Clarins Firming Tightening Lift Serum: This extra-firming, tightening lift botanical serum is a natural alternative to surgery, laser treatments and injections.