Imagine the journey with superhero toys

TOYS R Us has a knack for knowing what kids love when it comes to toys, and while items such as collectibles, family games, and creative toys are still popular, they say it’s toys inspired by movies that will take centre stage at this point in the year.

With the release of several family-friendly movies, South Africa’s leading toy retailer will be stocking them all, such as superhero characters such as Black Panther and Avengers: Infinity War, to more loveable and furry characters like

Peter Rabbit, Enchantimals, and My Little Pony, and even movies like Jurassic World and Bumblebee: The Movie.

The marketing manager for Toys R Us and Babies R Us South Africa, Nicole Annells said: “We are giving kids and families exactly what they are looking for – play that is engaging, enriching, addictive, and fun.”

Annells said toys from movies and the like allowed kids to let their imaginations run free.

“Children look forward to playing with toys that are most in demand and take them back on a journey of fantasy. They are thrilled to see their favourite characters come to life and this takes play time to a whole new level,” said Annells.

Kids can look forward to seeing toys from their favourite big screen movies across the shelves of their favourite toy store all over the country.