A welcome diversion

t sa marketing India, Middle East and Africa – shed light on the Curated Experience.

“In In line wi with the concept, InterCont InterContinental

Johann Johannesburg OR Tamb Tambo Airport has created an aut authentic and so sophisticated Cu Curated Ex Experience at the on only operational br brewery inside an airport in the s southern hemis hemisphere. Beer in South A Africa has a long history da dating from the early 20th century, centu and, today, the beer culture in the country is strong with a growing emphasis on microbreweries.

“The experience brings together the popular beer culture of the city at an exclusive location, giving guests a true taste of Johannesburg.”

Who is the target market?

“The experience is exclusively designed for our guests staying at the hotel, who are looking for authentic and immersive travel experiences,” Britchford said.

Since its launch two months ago, the Curated Experience has been well received by tourists.

Brewmaster Sibusiso Khumalo of Airport Craft Brewers, which launched in 2014, gave some insight into what is on offer.

“Airport Craft Brewers offers eight brews – seven beers and a cider. We offer a Blonde, Weizen, English IPA, Red, Porter, Country Ale and Pilsner. Visitors can try a tasting tray featuring samples of all eight brews, or try one of our signature beer cocktails.

“The turnaround time for brewing our beers is around three weeks, from start to bottling. The brewing process itself takes eight to 10 hours and starts early in the morning with milling on-site, through cooking and brewing and then being pumped into tanks before bottling a few weeks later.”

Ingredients are key to producing the right taste.

“All ingredients that go into our brews are sourced locally, from hops to malt,” Khumalo said.

“We’re proud to be the only airport-based brewery in

Africa, and only the second in the world, which also makes our beers unique.”

● For more information or to book, contact the concierge at 27 11 961 5400 or e-mail: concierge. ic@icairport.com

InterContinental Johannesburg OR Tambo Airport’s Curated Experience offers a tour of the distillery at the Airport Craft Brewers and a sampling of the various brews along with canapés that complement each flavour.