LET WATCH TELL THE STORY

COLTON James knows that choosing the correct timepiece can make or break a look.

It’s the details that matter when styling yourself for any occasion, so the watchmaker has compiled their top tips to consider when buying your next watch.

It needs to tell more than the time. It’s often a misconception that a timepiece’s only role is to tell the time. Whether you’re standing at a cocktail bar, seated at the blackjack table, or getting ready to ride off into the sunset in your vintage car, a truly ageless and glorious watch will attract attention, and demand that its story is told. James’ watches are heavily inspired by aircraft from World War I, with most components paying homage to the PZL P11 fighter plane. These subtle references give you substance for standout timepiece conversations.

QUALITY ABOVE ALL ELSE

There’s no faking quality. It becomes immediately obvious that a timepiece isn’t created from quality parts just by holding it. James immediately give a sense of distinction with watch casings that are made from surgical grade stainless steel, scratch proof Sapphire crystal, and movements made by the Seiko Epson. It is these parts that make the watch not just a time-telling device, but a piece of art that is strong and dependable.

STRAP YOURSELF IN

As a busy socialite you may require some diversity in your style options depending on where your schedule takes you next. It’s for this reason that their watch range was designed with luxurious, easily interchangeable straps.

Whether you want to pair your formal metal mesh strap with a black tie event, wear a fine Italian leather strap for a smart-casual drinks session, or soak up the sun on the beach with a colourful nylon strap, there’s a combination suited for you and your occasion.