Obamas to remain in frame with Netflix deal

NETFLIX has announced a production deal with Barack and Michelle Obama that calls for the former US first couple to create a wide range of content for the streaming service.

The deal, talks for which had first been reported in March, will encompass a wider range of formats than many analysts expected.

Among the content the Obamas will produce as part of the multiyear agreement are films and series, with scripted series, docu-series, documentaries and feature films all possibilities, Netflix said.

Unscripted series, Hollywood’s euphemism for reality TV, are also on the table. It is unclear whether the couple will appear in any of the movies or shows.

“One of the simple joys of our time in public service was getting to meet so many fascinating people from all walks of life, and to help them share their experiences with a wider audience,” said former president Obama in a statement released by Netflix. “That’s why Michelle and I are so excited to partner with Netflix – we hope to cultivate and curate the talented, inspiring, creative voices who are able to promote greater empathy and understanding between peoples, and help them share their stories with the entire world.”

Ahead of the deal, the Obamas created a production company, Higher Ground Prods. The deal was not described as exclusive, opening up the possibility they could make shows or movies for other distributors.

The Obamas have yet to hire a producing partner who would handle the day-to-day of pitch meetings and development. But Hollywood insiders expect a top producer or former network or studio executive to land the gig.

“Barack and Michelle Obama are among the world’s most respected and highly-recognised public figures and are uniquely positioned to discover and highlight stories of people who make a difference… to change the world for the better”

Ted Sarandos, the company’s chief content officer, said.

“We are incredibly proud they have chosen to make Netflix the home for their formidable storytelling abilities.” – The Washington Post

From the White House to Hollywood… The Obamas have signed an exciting deal with Netflix.