Design buzzwords unravelled

Scandinavian countries such as Denmark, Norway, Sweden and Finland are driving lifestyle trends internationally

WE’RE being schooled Scandi-style, whether we’ve realised it or not. In the past few years one lexeme after the other has emerged – not as a single word with a single meaning – but as compounds, as lifestyle trends and ethos.

If, like me, you’ve been out shopping for something as simple as scatters and returned home empty-handed and baffled, you’re probably blamed the numerous movements and counter-movements for your inability to make a “trendy” choice.

Hence the endeavour to translate “norse” code for you and resultantly, the chance discovery that it’s just 1-2-3.

Hygge

This Danish concept invites you to experience the moment. So slow down and take pleasure in the presence of where you are. Get cosy.

You may need to light a candle to do this. In 2016 the popularity of this lifestyle trend had us all craving a digital detox.

Hygge at its most basic is to be fully present in your breath, your body, your surrounds – this minute. If you feel the need to declutter, par back and begin to seek and appreciate simplicity… it’s happening.

Lagom

Lagom is a Swedish concept meaning “just the right amount”. It is in reference to a life lived in moderation and balance.

Balance is surely the key and surely annoying. I like to understand lagom as seeing and appreciating what you have as enough. Once you’ve experienced the moment, Lagom asks you to embrace it. This kind of realisation comes with an awareness, and therefore you cannot add to your home objects you haven’t consciously considered with regard to where they are from and how sustainably they are made. (Enter slow design.) If you do shop it should be mindfully.

Umage

New and surely here to confuse us all, the Danish word “umage” means “make a bit more effort”. It’s as if to say “sure, enjoy the hot chocolate, but be sure to hit the gym thereafter”.

Umage is about taking pride in your decluttered, considered interior. Cleaning, maintaining, adding interest.

The three steps they are advocating is simplicity, functionality and craftsmanship.

Plascon Wabi sabi is a popular decor trend in South Africa. It’s best represented by imperfect pottery. |

Hygge is a Danish and Norwegian word for a mood of cosiness and comfortable conviviality, with feelings of wellness and contentment.