Weekend Argus (Saturday Edition)
What a vibe: Tyla’s Grammy win puts her on track for greater success
THE deafening ululation in Mzansi since hearing of Tyla’s Grammy win at the Crypto.com Arena in Los Angeles on Sunday has been inescapable.
Heck, it even got President Cyril Ramaphosa recently jumping onto the Water dance challenge.
Everyone is losing their minds over her victory – at 22, nogal.
Born and raised in Joburg, Tyla – full name Tyla Laura Seethal – bagged the honours for Best African Music Performance for her hit, Water.
That she won over superstar contenders Burna Boy, Davido and Ayra Starr and Musa Keys, got tongues wagging. Grumbles from a few detractors calling her a “Hollywood plant” were drowned out by widespread pride over her history-making feat.
And she kept it real and stayed true to her roots in her acceptance speech: “Oh my, what the heck! What. Oh my gosh, guys, this is crazy. I never thought I’d say I won a Grammy at 22 years old.
“If you don’t know me, my name is Tyla. I’m from South Africa. Last year God decided to change my whole life. So thank you so much to God, and thank you to my team and my family.
“I know my mother is crying somewhere in here. Thank you to the recording academy for this category. It’s so important. I know I’m forgetting some things but I won a Grammy.”
Tyla is, without a doubt, a vibe. Her boundless energy, humility and proudly South African stance has seen her stand out even more.
Since her arrival in Hollywood last year, she’s been making a noise – in the best way, though.
She grabbed headlines at Milan Fashion Week, where she rubbed shoulders with A-listers, including Kim Kardashian. She went on to impress them by performing Been Thinking at the Dolce & Gabbana after-party.
She also turned heads in a stunning outfit from Kardashian’s 2023 Dolce & Gabbana Spring Ready-to-Wear collaboration collection.
Tyla made the right move by joining Chris Brown as the opening act for his Under the Influence Tour and dropping Girl Next Door, a collaboration with Nigerian artist Arya Starr, in May.
In July, Water, the lead single of her self-titled upcoming album, dropped and her name was on everyone’s lips worldwide. Not just that, it inspired the dance challenge that went viral on social media.
Water was the first song by a South African soloist to enter the US Billboard Hot 100 in 55 years – Hugh Masekela achieved the same with Grazing in the Grass in 1968. Unsurprisingly, talk
show hosts were chomping at the bit to have her on their show. Tyla was a hit on The Tonight Show Starring Jimmy Fallon and The Jennifer Hudson Show.
When she was in South Africa for the Hey Neighbour Festival in December, she agreed to several radio and podcast chats.
The strides she has been making haven’t been without hard work. Tyla has been aligning with the right talent
(cough, where you at, Drake?) in establishing her career.
What is most admirable about her is that she brags about being South African in all she does, which is something few SA exports in Hollywood have done.
Now that she’s bagged her first Grammy, more doors will be opening for Tyla. And she’s excited about the journey, which she shared with the media in the press room after her win.
She said: “First, I’m so excited, oh my word! My debut album drops in March. I’ve never released a project before. I’ve been working on it for over two years now, so I’m super proud of it.
“I’ve been perfecting my sound being African, Afrobeats, amapiano but with pop and R&B. So my album is literally an introduction to myself and my sound, and there’s a lot of bangers on there like Water and even better ones, so, I mean I am just looking forward to this year, really.”
Asked about the story behind the dance for Water, she said: “So Bacardi dancing, that’s the dance style in South Africa, and a lot of people confuse it with twerking, but it’s not really, so I can understand why people are struggling a little bit.
“But, ja, I just wanted to do that dance style for my song Water because I was trying to promote my song. I was trying everything. I ended up learning how to do it. And pouring water on my back one day on stage, and that video went viral, and ever since that day, everyone around the world has been dancing to Water and, ja, my whole life literally changed.
“Everything that has been happening has shocked me, honestly, like I’ve always dreamt of this, I’ve had a feeling, I feel like God called me to do this, so that peace is in me.
“But the fact that all of this is happening – Grammy nomination, Billboard Hot 100 – like it just keeps piling on, and I don’t even know what to do with my life anymore … I’m just excited really.”
With the popularity of Afrobeats, Tyla said: “Afrobeats has already started booming all over the world, which I’m so happy about. It’s about time. I feel this is going to open so many more doors for us back home and introduce our music and our culture to so many people, which we’ve been wanting, so I just want to thank the recording academy for giving us that platform.”
And that is why Tyla is so loved the world over. She speaks her truth, follows her heart and shoots her shot. The world is her oyster and Mzansi can’t wait for her next milestone.
Tyla’s self-titled debut album is expected to drop on March 22.