DIDDY
How he made it It’s not just music earning the rapper millions – Sean “Diddy” Combs is building an empire. The 47-yearold New Yorker’s Bad Boy Family reunion tour sold about $70 million (R910 million) worth of his luxury Sean John clothing line, and an eye-watering deal with Diageo’s Ciroc vodka netted him an estimated $100 million (R1,3 billion).